Westfield Launches New Instore OOH Digital Screen Network

Westfield Launches New Instore OOH Digital Screen Network
SHARE
THIS



Scentre Group – the owners and operators of the Westfield stores in Australia – have launched its SmartScreen Network, a new ­­­­digital advertising screen network that’s now live in 37 Westfield shopping centres Austrlaia-wide.

The 1200 interconnected digital screens showcase the latest in unit design and advertising technologies to deliver advertisers a more sophisticated way to connect with the Westfield shopper.

Bill Burton, general manager of Scentre Group Brandspace, said: “We’ve created the Westfield SmartScreen Network to drive brand success in retail. We design, build, lease, manage, and care for these shopping centres every single day – retail is what we do. We’ve used all of that knowledge to ensure the Westfield SmartScreen Network gives brands a powerful new way to reach, engage and convert the Westfield shopper right at the point-of-purchase.”

3d0f4b0[1]

The delivery of the Westfield SmartScreen Network follows Scentre Group’s decision in late 2014 to internalise the media sales representation of these floor based portrait panels.

BrandSpace is already managing and selling all other internal media platforms across the Westfield portfolio, most notably the large format Digital Spectacular screens in major iconic retail locations.

According to SMI reporting in March, BrandSpace recorded 47 per cent year-on-year sales growth in 2014, and is responsible for 29 per cent market share of all retail advertising spend in Australia.

Bill Burton said: “It is the right time to take control of this media opportunity within our environment.

“The Westfield SmartScreen Network will fundamentally change the way brands can maximise the Westfield retail marketing environment. It gives them a level of quality, national scale, control and digital flexibility that they have been waiting for, enabling digital efficiency and effectiveness never before seen in Australian retail.

“The vision of BrandSpace is to connect brand and advertising partners with our 550 million shopping visits a year, and drive energy and sales to our 12,700 retail destinations.

“We’ve been briefing the market for a number of weeks, and the feedback and booking momentum has been extremely positive. We all win when our shoppers are engaged and retailers are performing well.”

Built on the premise that every screen counts, each location has been hand-selected to ensure the Westfield SmartScreen Network offers advertisers access to every shopper journey within Westfield shopping centres. Brands can take advantage of the entire network, or just the locations that suit their objectives.

“It’s a smarter way to communicate with Westfield shoppers. We’re inviting advertisers to re-think retail – to communicate with the massive Westfield retail audience all through a world-leading, 21st century digital screen network, right at the point-of-purchase,” concluded Mr Burton.

Please login with linkedin to comment

Bali 9 Marketing Tricks

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]