Wes Anderson Directs Four Minute Christmas Ad For H&M

Wes Anderson Directs Four Minute Christmas Ad For H&M

With the help of London agency adam&eveDDB, and starring Adrien Brody, Wes Anderson has crafted a heartfelt Christmas campaign for H&M.

Set on a train, delays and mechanical problems mean passengers are stranded onboard for Christmas, disrupting many of their original plans.

But the conductor soldiers on, determined to bring joy to each passenger on Christmas morning, and does just that. H&M barely gets a mention, until the end when the message ‘Come Together’ precedes the clothing line’s logo.

All characters in the four minute story are also clothed in the H&M holiday range.

Per Adweek, Pernilla Wohlfahrt, H&M’s head of design and creative director, said, “The winter train ride, under Wes Anderson’s direction, is the perfect setting for H&M’s holiday collection full of relaxed, wearable elegance.

“It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cosy with loved ones.”

Brody added, “This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug.”

H&M earlier this year released another ad, ‘She’s A Lady‘, for the autumn 2016 collection, featuring women who defy stereotyped femininity.

Wes Anderson has also directed a stack of other commercials, which you can suss out here.




Latest News

Chook & HOYTS Celebrate Webby Honouree Recognition At The Australian Web Awards
  • Advertising

Chook & HOYTS Celebrate Webby Honouree Recognition At The Australian Web Awards

Chook, a strategy, design and development agency that specialises in bespoke digital experiences, has received international acclaim at the 28th Annual Webby Awards and clinched the Best in Show in the SEO effectiveness category at the Australian Web Awards for the HOYTS’ Australia and New Zealand websites. Lead image: Adam Dipper and James Hartcher, Chook […]

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head
  • Technology

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head

Bobby Jania, CMO of Salesforce’s Marketing Cloud has said that AI has flipped the traditional marketing campaign on its head, with customers — instead of brands — being in the driving seat. Speaking to a panel of journalists at Salesforce’s Connections event in Chicago, Jania told B&T that the attention economy and AI will force […]

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

the network has dropped its third tentpole show in recent months after cancelling The Bachelor and The Masked Singer. First airing in January this year and hosted by Beau Ryan and Liz Ellis, the reboot features contenders from all walks of life in the ultimate test of speed, strength, stamina, agility and power. It is […]