It’s the weekly roundup of ‘f**k yes’ and ‘f**k no’ of advertising. B&T has trolled the internet to find this week’s best and worst in the advertising and marketing world.
Godzilla has become an official resident and tourism ambassador for the Shinjuku area of Tokyo, Japan. The monster’s residency is a publicity stunt for a new Japanese-produced Godzilla film in 2016, following the success of the 2014 Hollywood remake.
People can visit the Shinjuku tourism office and pick up a copy of the official residency document for the giant reptilian monster. The certificate reads:
- Name: Godzilla
- Address: Shinjuku-ku, Kabuki-cho, 1-19-1
- Date of birth: April 9, 1954 [the year of the release of the very first Godzilla film]
- Date of becoming a Shinjuku resident: April 9, 2015
- Reason for special residency: Promoting the entertainment of and watching over the Kabuki-cho neighborhood and drawing visitors from around the globe in the form of the Godzilla head built atop the Shinjuku Toho Building.
- Previous visits to Shinjuku Ward: 3 times; Godzilla (1984), Godzilla vs. King Ghidorah (1991), Godzilla 2000 Millennium (1999)
Charlton Athletic football club is in deep poop with the UK’s Advertising Standards Authority (ASA) after running an online ad showing a couple having sex in the middle of the club’s grounds in south east London.
The sex tape went viral in February with the football club originally denied any involvement in the video. Eventually Charlton confessed they were involved in the stunt, and have since had to remove the ‘found-footage’ of the couple banging from all their platforms.
The ASA said that the sexual content made it unsuitable for children and that running the ad on Charlton Athletic’s official YouTube channel meant that it was likely to be seen by young fans.
Charlton Athletic’s said they ‘did not accept that the marketing activity was sexist or derogatory towards women’, and that ‘it was not targeted towards children or released onto any children’s platforms’.
The latest ad from fashion house Yves Saint Laurent has been banned by the UK’s Advertising Standards Authority (ASA) for using a model who is unhealthily underweight. In a statement, the ASA said: “The ASA considered that the model’s pose and the particular lighting effect in the ad drew particular focus to the model’s chest, where her rib cage was visible and appeared prominent, and to her legs, where her thighs and knees appeared a similar width, and which looked very thin, particularly in light of her positioning and the contrast between the narrowness of her legs and her platform shoes.
“We therefore considered that the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible.”
Join us next week, for what’s turning us on and turning us off in the advertising world. If you spot an advert in need of naming and shaming, tweet us @bandt
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Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]