This week it’s about drunks peeing on themselves, people eating dog food and a male cheerleader.
The first instalment of the ‘why the hell not?’ campaign, created by Adam&EveDDB is a mixture of feels.
Ifeoma Dozie, beer brand director for Foster’s, Heineken, said: “Consumers’ outlooks on life have changed – people want to give things a go and share experiences leading to a richer life. The ‘Why The Hell Not?’ campaign taps into this thinking. The campaign maintains the brand’s long association with comedy and complements the wider changes we’ve been making to the brand. We’re expecting to see the new campaign really drive excitement, interest and ultimately sales for Foster’s.”
There is nothing worse than going out on the beers and peeing on yourself. San Francisco Public Works has tried to solve the problem of people peeing on the streets by coating the desirable spots in hydrophobic paint.
Testing out a new pee repellent that “pees back” to prevent public urination. pic.twitter.com/6eDJ4w9MWH
— SF Public Works (@sfpublicworks) July 23, 2015
San Fran took inspiration from the pee-initiative that happened in St. Pauli, a small district in Hamburg, Germany earlier this year.
It’s kinda messed up feeding people dog food without telling them it’s dog food.