Weekly Ad Round-Up: The Good, The Bad And The Goolies!
This week B&T is showing what a bunch of perverts we are, dedicating this week’s “Good, Bad & Ugly” to advertising campaigns filled with naked people and their downstairs bits.
Good
Slow motion jiggly bits.
To celebrate the new season of Dating Naked: Playing for Keeps, VH1 has collaborated with the LA-based Aussie creative agency Mistress for this cheeky, blurry, gravity-defying, naked couples clip.
‘Love Is In The Air’ showcases all the many shapes couples come in which is what we like. The couples all a variety of backgrounds, sexualities, age and weight.
Bad
Nestle’s Coffee-Mate Natural bliss has hired some goodlooking people to be covered with nothing but body paint and serve coffees. The cafe in New York filmed people’s reactions for several hours and whittled their shocked faces to two videos to be played through social media channels.
Pierre Lipton, chief creative officer at 360i, told Adweek: “The New Yorkers were more shocked that the coffee was free than by the naked people making it. They casually took in that the people were naked and then found out their drink was complimentary, and they were like, ‘Really?'”
Ugly
https://www.youtube.com/watch?v=GcZ5SyLa2qQ
What makes us most uncomfortable about this whole thing is that the man getting all soapy is Plymouth MP Johnny Mercer. The UK politician is in the latest advert for Dove Men shower gel being broadcast in the States.
“They [the marketing agency for Dove] phoned us up because they wanted people who weren’t models or signed-up to an agency,” he told The Telegraph. “When they asked me, I thought ‘Why not, it will be a laugh.'”
He added jokingly: “Unfortunately, I think it might be the first in a series of adverts but we’ll have to wait and see. Hopefully it will be forgotten about quickly.”
Can you imagine Tony Abbott getting all soaped up in the shower for a Dove ad?
Have you seen an advert that puts your knickers in a twist? Tweet us @bandt
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