Optus’s tech woes are clearly proving a boon for SBS as increased interest in the World Cup sends a throng of viewers its way.
Yesterday, SBS announced it had snared all the group stage matches after Optus’ paid app proved a total streaming disaster.
Last night’s Portugal-Morocco game pulled 549,000 and gave SBS a 12.7 per cent audience share for the night – almost double what it usually gets.
Seven won Wednesday night with 27.7 per cent share, followed by Nine with 24.1 per cent, Ten had 18.8 per cent and the ABC managed 16.7 per cent.
In the battle of the reality shows, MasterChef (810,000) just held out House Rules (806,000).
Seven’s 6pm news bulletin (1.02 million) continued its domination of Nine’s (942,000). ACA had 792,000.
MasterChef aside, Ten’s only other real standout was The Project with 511,000.
Over at the ABC, Gruen was its top performer with 758,000. Its 7pm news bulletin pulled 696,000, The Weekly With Charlie Pickering had 659,000, Julia Zemiro’s Home Delivery had 576,000, 7.30 boasted 554,000, Corey White’s Road Map to Paradise pulled 289,000 and Think Tank had a thoughtful 242,000.
The soccer aside, SBS’s other standout was its Definitive Guide to Sea Monsters which pulled a spooky 174,000,
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The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
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Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]