Wedding Study: Half Of Aussies Don’t Care Which Gender Proposes (But Diamonds Still Rule)

Wedding Study: Half Of Aussies Don’t Care Which Gender Proposes (But Diamonds Still Rule)
SHARE
THIS



What makes the perfect proposal? The latest research from YouGov, reveals that traditions still hold strong across the Asia-Pacific. However, while many still prefer tradition, new and emerging norms are being embraced by many across the region.

Half of Australians say it doesn’t matter which gender proposes

Across APAC, two-thirds (66 per cent) of respondents believe a man should propose to a woman, though this varies hugely between countries. The belief is most widely held in Indonesia (86 per cent), Thailand (78 per cent), and Philippines (76 per cent). By contrast, Australians are the most relaxed; half of those polled (50 per cent) say it doesn’t matter whether it’s the man or woman who proposes.
Though most respondents have a strong preference for the man to propose, three-quarters (74 per cent) of those polled say it is acceptable for the woman to propose to the man, suggesting there is a degree of flexibility despite such widely held expectations.

Diamonds are still the most popular choice for engagement rings

Consumers also expect an engagement ring, with nearly nine in 10 (88 per cent) of people viewing a ring as one of the core components of the perfect proposal. This towers above other traditions in importance; half of those polled (54 per cent) see flowers as important, while just a third (36 per cent) see the man getting down on one knee as important.

As for what the engagement ring should consist of, nearly half of all respondents (46 per cent) would choose diamonds, while yellow gold is the most popular choice of metal, chosen by 37 per cent of those polled.

However, yellow gold seems to be less fashionable with younger generations; it is favoured by 41 per cent of those over 45 but by just 33 per cent of 16-29 year olds. Silver is twice as popular with this generation than older generations, chosen by 15 per cent of 16-29 year olds but by seven per cent of over 45s. Platinum is also quite popular with younger consumers (15 per cent) but again attracts less enthusiasm from over 55s (10 per cent).

But such extravagance comes at a price and half (52 per cent) of those polled believe an engagement ring should cost at least one month’s salary. Chinese, Thai and Filipino consumers are the biggest spenders, where 38 per cent, 23 per cent and 20 per cent (respectively) of respondents want to spend more than three months’ salary on an engagement ring.

Asking the father of the bride’s permission before getting engaged is more important to young people than their parents

Another long-held tradition is that of seeking the father of the bride’s blessing before getting engaged. Across the region, 85 per cent still believe that this is important. This surges to 96 per cent in Indonesia, 94 per cent in Thailand and 94 per cent in Vietnam. However, nearly one in four (38 per cent) Aussies, a quarter (25 per cent ) of Hong Kongers and a fifth (19 per cent ) of Singaporeans believe that asking the father of the bride’s permission before getting engaged is not important.

It is also seemingly more important to the young couple than it is to the parents: while only one in 10 16-29 year olds (nine per cent ) think it’s not important to ask the father of the bride’s permission, one in five (19 per cent) of those over 45 think it’s not important.

Contrary to conventional wisdom, when it comes to getting engaged it seems it’s the young rather than the old who are keeping this tradition alive.

Please login with linkedin to comment

Poster

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]