Webprofits Announces Newly Evolved Brand

Webprofits Announces Newly Evolved Brand
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Webprofits has announced a newly evolved brand to meet the challenges of a historically significant year.

The new Webprofits brand is a contemporization, but also an acknowledgment of the significant challenges and unexpected opportunities of 2020 — a year that has so far brought the COVID-19 pandemic, bush fires, and global political unrest. However, a sense of new urgency and entrepreneurship has led to new success for many Webprofits client partners.

“This year has brought everyone so many unexpected challenges and we have all had to evolve, personally and professionally. Naturally, the Webprofits brand is evolving too. A positive outcome of the turbulence this year is the acceptance that change is the only constant and that we need to be ready for the unexpected.  This has put people in a “startup” mindset — companies are breaking new ground and bringing new vigor to every facet of business even as things start to settle into more predictable patterns. That attitude, born out of crises, is bringing great results for Webprofits and for our clients,” Paul Sprokkreeff (picture) Managing Director of Webprofits said.

Webprofits has helped brands in Australia adapt and grow through 2020. Logitech continues its expansion into digital by building on last year’s award-winning campaigns for EMEA and Asia Pacific. Aussie Broadband has exceeded their consumer targets with Webprofits as its sole digital agency.

“I can confidently say that Webprofits has been one of the more forward-thinking, strategic partners I’ve worked with. We’ve been able to… truly understand the value of digital in our business and the necessity of paid media’s impact to aid in driving results.” — Reagan Freyer, Director & Head of Digital & Marketing Transformation, Logitech.

“Webprofits has provided support, strategic advice and have been dedicated to supporting the growth of our customer base across Australia taking… us to Australia’s fifth-largest NBN provider.”– Adam Renn, Marketing Manager, Aussie Broadband.

The Webprofits rebrand effort included a new style guide, logo, and improved web sites for Australia, Asia, and North America, reflecting the brand guidelines and the consultancy’s position in those markets.

 

 

Please login with linkedin to comment

webprofits

Latest News

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
  • Uncategorised

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
  • Advertising

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
  • Media

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
  • Advertising

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]

The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]