Webprofits Announces Newly Evolved Brand

Webprofits has announced a newly evolved brand to meet the challenges of a historically significant year.

The new Webprofits brand is a contemporization, but also an acknowledgment of the significant challenges and unexpected opportunities of 2020 — a year that has so far brought the COVID-19 pandemic, bush fires, and global political unrest. However, a sense of new urgency and entrepreneurship has led to new success for many Webprofits client partners.

“This year has brought everyone so many unexpected challenges and we have all had to evolve, personally and professionally. Naturally, the Webprofits brand is evolving too. A positive outcome of the turbulence this year is the acceptance that change is the only constant and that we need to be ready for the unexpected. This has put people in a “startup” mindset — companies are breaking new ground and bringing new vigor to every facet of business even as things start to settle into more predictable patterns. That attitude, born out of crises, is bringing great results for Webprofits and for our clients,” Paul Sprokkreeff (picture) Managing Director of Webprofits said.

Webprofits has helped brands in Australia adapt and grow through 2020. Logitech continues its expansion into digital by building on last year’s award-winning campaigns for EMEA and Asia Pacific. Aussie Broadband has exceeded their consumer targets with Webprofits as its sole digital agency.

“I can confidently say that Webprofits has been one of the more forward-thinking, strategic partners I’ve worked with. We’ve been able to… truly understand the value of digital in our business and the necessity of paid media’s impact to aid in driving results.” — Reagan Freyer, Director & Head of Digital & Marketing Transformation, Logitech.

“Webprofits has provided support, strategic advice and have been dedicated to supporting the growth of our customer base across Australia taking… us to Australia’s fifth-largest NBN provider.”– Adam Renn, Marketing Manager, Aussie Broadband.

The Webprofits rebrand effort included a new style guide, logo, and improved web sites for Australia, Asia, and North America, reflecting the brand guidelines and the consultancy’s position in those markets.

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