In this guest post, Katie Clift – an international PR consultant, journalist and broadcaster – offers her PR nouse to ensure you’re flying into the New Year…
While the world is winding down for 2017, a great PR pro knows ’tis the season to start the wind-up!
If you want to enter the new year ahead of the pack with media cut-through, perfect public relations planning and breakthrough awareness of your brand – there’s just one thing you need to commit to.
Want to get ahead for 2018? It’s simple. Harness the holiday season.
Yes, I’m a big believer in work, life, balance. I know it’s absolutely crucial to stop the clock, relax and re-charge regularly so you can deliver your best work for your clients.
But I also know, in my 10-plus years working in public relations, radio, television and as a journalist, that your big break may not be best-placed over the next few weeks.
In my opinion, there’s no better time than the holiday season to build brand traction, maximise media opportunities and start the new year afresh, on the front foot, with a fully-fledged public relations campaign.
This doesn’t mean you have to wave goodbye to all your down-time. Work smart, and maximise the opportunities for your brand and business by harnessing the holiday season.
- Pitch, pitch, pitch.
Having worked for a long time in broadcast, I know from now until about the end of January is your ‘open window’ for planning pitches. Radio and TV producers are on the hunt for quality content – and they need to fill a lot of air time! The end of the year is notorious for slower news days. This is your moment! You can’t pitch too much at holiday time!
- Schedule content.
If you’ve got a family gathering to attend, want to seize some time to yourself and invest in the ones you love – keep your PR working for you by scheduling ahead. This goes for social media posts, pre-recorded radio interviews (I’ve done plenty of these over the holidays!) and even pre-prepared pitches for print journalists. You can also set up your emails to send content or press releases at scheduled intervals.
- Present a silver platter.
Journalists may not be too happy about having to work during the holiday season – so make their job easier to secure your coverage. You’ll win friends, and influence the world! Present a silver platter – story idea (or even a story written for them!), photos and additional talent details if required. The media will be thankful for your thoughtfulness – and you’ll score cut-through you can’t put a price on.
I actually enjoy being on call during the holidays – it’s such a fun time to create rich, meaningful public relations opportunities for your brand. If you’re lucky enough, you’ll even carve out some quiet time to plan your media maximisation for 2018.
How do I want to start the new year? On the front pages of course! Work hard with me, and let’s harness the holiday season.
Please login with linkedin to commentKatie Clift
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]