Volvo Truck Tows A Paraglider In Latest Campaign

Volvo Truck Tows A Paraglider In Latest Campaign

A Volvo Truck pulls a paraglider along the rocky mountains pass in the Croatian Alps in its latest campaign, called “The Flying Passenger”.

The TVC aims to show off updated features of the Volvo FH truck. To keep the paraglider aloft, the truck had to keep up its speed even on the ups and downs of the road.

Check it out:


In a release, Volvos said: “Explore the technical features that made the paragliding stunt possible. It’s all about maintaining high average speed with the help of the unique powertrain that delivers performance without interruption – and yet with lowered fuel consumption.

“The paraglider stunt was performed with a Volvo FH with a Euro 6 engine and I-Shift Dual Clutch gearbox.

Client: Volvo Trucks
Product: Volvo FH, Longhaul truck
Title: Volvo Trucks – Flying Passenger (Live Test)
Advertiser Supervisor: Ingela Nordenhav, Global Marketing & Communications Director
Advertiser Content Manager: Ida Mattsson
Agency: Forsman & Bodenfors
Senior Account Director: Olle Victorin
Account Director: Cilla Pegelow
Account Manager: Anneli Kjellander
Art Director: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Designer: Jerry Wass
Planner: Tobias Nordström
Agency Producer, Film: Jens Odelbring
Agency Producer, Digital: Peter Gaudiano
Production company: Academy
Producer: Cathy Green
Executive Producer: Simon Cooper
Postproduction: ETC London
Stills Photographer: Robin Aron Olsson
Media Partner: Be On
Director: Nabil Elderkin
Music: Daniel Heath
Music Supervisor: Jenny Ring
Editor: Damion Clayton
Postproduction Sweden: Chimney
Post Producer: Louise Ahrén
Sound: Frippe Jonsäter

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