VMO has secured the rights to install two digital screens located in Chatswood Interchange.
These new large digital screens will complement VMO’s ten existing full-motion digital portrait and landscape screens.
With 75 premium retailers, Chatswood Interchange is one of Sydney’s key commuter hubs attracting an audience of over 15 million people annually.
VMO managing director Paul Butler said: “We’re thrilled to announce the addition of two brand-new digital atrium banners to our ‘IMPACT+’ solution.
“The growth of our large format proposition has been a key focus this year and with a total of 44 large-format digital screens nationally, VMO is well-equipped to deliver results this Christmas.”
Chatswood Interchange domination joins Rundle Place, Manly Wharf, Pacific Werribee and Pacific Epping opportunities offered by VMO.
VMO chief commercial officer Anthony Deeble said: “VMO’s screens are designed to capture attention and leave a lasting impression – maximising audience opportunity.
“Chatswood Interchange offers advertisers a powerful combination of best screens in market in one of the most highly sought-after retail and commuter locations in Sydney. This is one of many more exciting announcements this year.”
The VMO retail network is in 400 locations and reaches a unique audience of 12 million shoppers weekly.