VMO Adds Hero Locations To 3,500 Screen Footprint
Continuing its rapid growth in recent years, VMO has confirmed plans for further investment in its On-the-go (OTG) Outdoor TV network, adding 70 new screens and major upgrades in the next four weeks.
The fast-paced expansion has already commenced with the recent unveiling of large 22-inch screens on bowsers at BP Randwick, one of Sydney’s busiest petro and convenience locations in the eastern suburbs.
The installation marks the beginning of an extensive national starting in Sydney’s eastern suburbs and lower North Shore.
The expansion will see the addition of the newly built BP Clovelly, along with an impressive slate of enhancements planned for Surry Hills, Bondi and Manly locations.
VMO has also secured new locations in Victoria, Queensland and WA that are scheduled for mid-July completion.
HOYTS group chief commercial officer said: “I’m proud to announce these exciting, new enhancements to our On-the-go network.
“The significant growth and changing face of the convenience and impulse retail sector in Australia presents a great opportunity for owner operators and advertisers alike which is why we’re investing in high-quality, new-generation screen tech to engage audiences and leave a lasting impression.”
VMO managing director Paul Butler: “Recent studies have validated the OTG network’s ability to deliver 43 per cent unduplicated reach when bought in conjunction with FTA TV and brands are leveraging this as a quick, easy and cost-effective way to build campaign reach.
“We know that the average Aussie spends 4 minutes filling up their vehicle, so this is a great way to cut through and deliver your message in a distraction-free environment.”
Latest News
Satan’s Own Dairy! Schlock Rocker Alice Cooper Releases Tasty Chocolate Flavoured Milk Range
With the current climate ruling out the eating of heads of bats, it appears heavy metal music has had to turn to dairy.
Riot Games Selects Getty Images As Photographic Agency & Distribution Partner For League Of Legends Events
Here's some hot news for B&T's cool gamer crowd. Not, that we're even aware, that we even possess a cool gamer crowd.
opr & Neo Selected To Deliver Growth Marketing Campaign For Listed Aussie Tech Company
opr and Neo may sound like characters from The Matrix films but, unlike The Matrix films, this actually makes sense.
Church & Dwight Appoints HYLAND To Lead Local Social Campaigns
Church & Dwight could either be a solicitors firm or a bad comedy duo, however, it apparently does beauty products.
R/GA Launches Adaptive Ecommerce Solution in Australia
R/GA unveils adaptive ecommerce agency, and - B&T can confirm - the annoucement didn't include a fruit basket to media.
Monday TV Wrap: Beatles In Australia Doco Proves ‘A Ticket To Ride’ For Nine
Beatles' 1964 tour proved a hit for Nine last night. However, there are no plans afoot to resurrect Kamahl's 1983 tour.
Justine Pirie Appointed GM Of Dentsu’s Cox Inall Communications
Cox Inall has a new GM. Apparently, it also has a new toasted sandwich maker, however, that's arguably less newsworthy.
The General Sir John Monash Foundation Launches New Podcast Series Via Mojo Media
The General Sir John Monash Foundation today announced it has partnered with Sydney-based media agency, Mojo Media, to launch its first podcast series, The Scholars. The series features exclusive interviews with John Monash Scholars across all fields of academia, business, science, humanities, and the arts. Hosted by the CEO of Mojo Media, Justin Kelly, the […]
The Hallway Nabs McCann’s Lyndell Sawyer In New Head Of Media Role
Hallway announces Lyndell Sawyer's recruitment & delivers press photo that's a little bit noir, a little bit pastiche.
Roger Federer Stars In New Work For Mercedes-Benz & It’s Surprisingly Not Terrible
If there's ever a reason to steer the kids into tennis it has to be Roger Federer's raft of pricey endorsements.
Getting OTT/CTV Advertising To Work Right
B&T has overdone it with the acronyms in this headline, but it's not to say it's not an ATR (absolutely terrific read).
Canva’s Journey Into Enterprise Software So Far
If there was ever an Aussie success story it's Canva! Unlike our global gas emissions and cheating at cricket.
ARN’s Deborah Clay: CV-19 Has “Brought Into Focus” The Role Of Unpaid Work In Homes
It's all you need to know about ARN's Deborah Clay minus the "if you were a vegetable, what would you be?" question.
Motio Teams With Diabetes Australia To Promote National Diabetes Week
Having regrets about that choc-chip muffin you ate for breakfast? Ramp up the anxiety with this Diabetes Week story.
In Marketing We Trust Appoints Eugene Korotkevich To Head Of SEO
In Marketing We Trust has put its trust into Eugene Korotkevich to weave his search engine optimisation wizardry.
DrinkWise Launches Bounce Back Podcast
If CV-19 has given us anything, it's an acute fear of our fellow humans and enough podcasts for at least 17 lifetimes.
Parkinson’s NSW Launches ‘No Escape Room’ To Raise Awareness Via Wunderman Thompson
B&T's not published any Wunderman Thompson news for some time. Although we do stress, that's our laziness & not theirs.
Bras N Things Launches New Brand Position: ‘I Am Many Things’ Via TBWA\Sydney
Yes, lingerie campaigns can ruffle a few readers' feathers. But then we could all do with a good ruffling, couldn't we?
“Couldn’t Be Bothered To Hire A Black Photographer”: Vogue Under Fire For Latest Simone Biles Cover
Anna Wintour longing for a simpler time when all a magazine needed was 30-grand handbags & models with eating disorders.
The Monkeys Win Open Colleges’ Creative, Shows Off First Work
Has CV-19 led you to re-evaluate life? You could consider an Open Colleges course or continue with your Netflix bender.
News Corp To Launch 50 New Titles As Part Of Online-Only Shift
Football team get flogged over the weekend? Well, avoid the sports pages today by reading this good news story instead.
Thinkerbell Snares CHEP’s Ben Shepherd As It Ramps Up Media Offering
Thinkerbell walks through a valley of darkness as it snares Ben Shepherd to strike down with vengeance & furious anger.
Facebook Weighs Up Political Ad Ban
Despite the gold embroided satin sheets & pillows filled with dodo down, apparently Mr Zuckerberg is not sleeing well.
Sunday TV Wrap: Seven’s Investigation Into The Peter Falconio Murder Proves A Hit
Peter Falconio is either dead OR wins world's best-ever hide-and-seek champion alongside Elvis and Jim Morrison.
“It’s An Insult To Satan!” People Are Calling This The Best Press Photo Of Trump Ever!
Stunning press image gives Trump unintended horns, as Lucifer's PR agent forced to issue statement denying similarities.
Nike Launches New Shoe With AR-Powered Colouring Book Via AKQA
Everytime you buy sports shoes are you left with that niggling feeling "I should've got the Adidias"? This won't help.
Women In Media’s Sandra Wee: “To Bring About Change in Our Industry, Being Courageous Is Necessary”
B&T has a delightful chat with Trade Desk’s Sandra Wee. Sandra was delightful, we were a bit brusque, to be honest.
Data Proves Key To Marketers For Managing Change & Disruption
Here's a guest post from Gumtree's Daniel Kuziow who could also get you a top deal on a chaise lounge & matching pouffe.
Seven Musters Sponsors For Launch Of ‘Farmer Wants A Wife’
Does your Tinder profile list "interests" as driving combine harvesters & manure spreading? Get excited on this TV news.
How LegalVision Is Disrupting Law With Digital
Here at B&T we're big supporters of media law. Our defamation lawyer's brand new Mercedes testament to our commitment.
