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B&T > Advertising > VMLY&R Poaches BMF Planning Chief Alison Tilling
Advertising

VMLY&R Poaches BMF Planning Chief Alison Tilling

Staff Writers
Published on: 22nd November 2018 at 12:21 PM
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Newly formed creative agency VMLY&R has hired BMF head of planning Alison Tilling, as it continues to finalise its structure.

A WPP spokesperson told B&T that Tilling’s title will be confirmed in 2019, along with the broader management structure of VMLY&R and other details of the newly combined agency, which are still being established as part of the merger process between VML and Y&R announced last month.

However, according to Tilling’s LinkedIn profile, she will be the agency’s chief strategy officer, and joined VMLY&R last month.

Tilling worked as BMF’s head of planning for the last three years, but has worked at the agency in a number of other roles since 2008. She also previously held roles at Whybin/TBWA Sydney, Wieden + Kennedy, TBWA London and Apple.

VMLY&R ANZ’s joint leaders, Aden Hepburn and Pete Bosilkovski, said they were excited to have someone with Tilling’s proven and established experience join the agency.

Earlier this month, VMLY&R announced the appointment of Paul Nagy as its chief creative officer.

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TAGGED: Alison Tilling, BMF, VMLY&R
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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