VMLY&R Lures Acclaimed Creative Director From NYC To Join Sydney’s Creative Team

VMLY&R Lures Acclaimed Creative Director From NYC To Join Sydney’s Creative Team
SHARE
THIS



Following a period of sustained new business growth, VMLY&R Sydney has announced the appointment of internationally acclaimed creative, Ross Weythman as creative director.

Weythman will work alongside ANZ CCO Paul Nagy, responsible for guiding Sydney’s creative vision ensuring it is a clear expression of the agency’s creative ambition to produce inventive and ground-breaking work for its clients.

Paul Nagy said he was thrilled Ross had decided to make the move to Australia and join the team at such an exciting time of positive change for the agency.

Nagy said: “We needed a creative leader that really fits the unique position VMLY&R now occupies in the region. We searched far and wide to find someone who is brilliant at creating brand fame, brilliant at customer experience across every touchpoint, highly digital, and excited about everything in between. Ross ticked every box and then some.

“His work at R/GA on Nike Fuelband marked a genuine global shift in modern advertising – and won, among a million other gongs, a titanium gold lion no less – Russians had to get involved to combat his amazing work on Hillary Clinton’s social-led presidential campaign, and he’s got a head of hair that can really only be described as lustrous… So basically we’ve now got someone hanging around who will make me feel inadequate every day… winning,” Nagy concluded.

On his new appointment Weythman said: “I really feel lucky to join the VMLY&R team at such an exciting time for the new agency. Paul is focused on creating a fun-loving culture full of good people who want to do big things, and I’m thrilled to be a part of it. Also, I had no idea that chicken schnitzel was so readily available in Sydney, so I’m excited about that, too.”

Weythman brings a truly unique mix of skills to VMLY&R spanning 12 years of industry experience in NYC, specializing in medium-blurring content creation, social media instigation and overall brand evolution into the digital space, added to the fact he is a multi-award winning creative and a supportive, collaborative leader.

Prior to moving to Australia, Weythman worked with some of the world’s most innovative companies and brands, having helped create apps and digital products for Nike, launch videos for Google, and political content in partnership with Facebook.

In 2016 he was recruited to be the creative lead for Hillary Clinton’s digital video team during her 2016 presidential campaign, during which time he had the opportunity to direct talent such as Will Ferrell, Amy Schumer and 2 Dope Queens.

He has also worked as a freelance creative director/writer for agencies including 72andSunny, Mother, R/GA, McCann, and Untitled Worldwide, via ThunderBell, a creative consultancy he started with his wife, an executive producer.

Weythman’s appointment is effective immediately.

 

Please login with linkedin to comment

ross weythman VMLY&R

Latest News

A Naked Shane Jacobson Saves Water For Sydney Water
  • Campaigns

A Naked Shane Jacobson Saves Water For Sydney Water

Aussie actor and media personality Shane Jacobson has joined forces with Sydney Water to launch a new water conservation campaign called Turn it off, Bob – urging us to think differently about our relationship with water. The campaign launched yesterday, and features Jacobson in character as the likeable larrikin, ‘Bob’, whose long steamy shower sparks […]

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]