VMG Adds Aspire To Portfolio In Third Acquisition In Twelve Months

VMG Adds Aspire To Portfolio In Third Acquisition In Twelve Months
B&T Magazine
Edited by B&T Magazine
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Independent Australian media company VMG has acquired boutique talent management agency Aspire Talent Group. It is VMG’s third acquisition in twelve months.

Aspire began as a sports management agency in 2009 but has expanded its offering over the past two years to represent high-profile clients across sport, media, and entertainment.

This talent includes Formula One superstar Daniel Ricciardo and World #1 Wheelchair Tennis player, disability advocate and media personality Dylan Alcott, as well as TODAY’s Entertainment Host, Brooke Boney and radio, television, and podcast host, Linda Marigliano.

In joining VMG, Aspire Talent Group Director Mark Jones (pictured right) said the media company ticked all the boxes.

“Towards the end of 2020, we recognised that the needs of our clients had evolved. We were seeking to partner with a company that shared our vision and ambition, and upon meeting with VMG, it was clear that the Group and its leadership team shared the same values that we did,” said Jones.

The move is designed to accelerate Aspire’s strategic growth, which will benefit from access to VMG’s specialist media, creative, and entertainment network.

“Traditional talent management has always been linear. Under the new VMG umbrella, Aspire is set to launch a new management model that considers our clients’ needs and their personal brand holistically,” said Jones.

“Being part of VMG will enable us to keep the end-to-end campaign in-house to supercharge our existing commercial network and active campaign exposure.”

Director Mark Jones and Head of Talent Strategy Kristy Egglestone will continue to lead the Aspire business from VMG’s Pyrmont and South Yarra premises.

“Having had early career aspirations to become an NFL agent, this alliance excites me on a personal level as it marks the realisation of my earliest career dream,” said VMG CEO Michael Fishwick (pictured left).

“We’re delighted to be welcoming Aspire to the VMG family. This partnership adds an exciting new offering to our ecosystem and continues to position us as a leading full-suite independent media company,” said Fishwick.

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