Vizeum Sydney has picked up the Citroën and DS media accounts, joining existing automotive client, Peugeot.
Their remit will include strategy, planning and buying across all channels for Citroën and DS.
In being selected for the account, Vizeum was praised for its strategic thinking and experienced staff with a strong knowledge of the Citroën business. Also noted were Vizeum’s scale and buying power, tools and resources through the Dentsu Aegis Network.
Dimitri Andreatidis, national marketing manager of Peugeot, Citroën and DS said, “Citroën and DS are thrilled to be working with Vizeum again; they have proven to deliver incredible results, value, strategic thinking and innovative solutions for Peugeot, most recently for the launch of the all-new 308, which has significantly improved key brand metrics. I look forward to the next chapter in our relationship as we continue to grow Peugeot, DS, & Citroën in Australia.”
Speaking of the win, Nick Behr, managing director of Vizeum Sydney, said, “We are delighted to have Citroën back in the Vizeum stable after a year hiatus. This is a testament to the quality of work, dedication to innovation and media specialism we currently provide Peugeot on a daily basis.”