Visit Victoria Launches “Click For Vic” Via SIRAP

Visit Victoria Launches “Click For Vic” Via SIRAP

Melbourne-based creative agency SIRAP has delivered the creative for Visit Victoria’s new Click for Vic campaign, highlighting the ways in which Victorians can experience some of the state’s best producers and products at home.

The campaign brief sought to showcase and promote Victorian producers, makers and products and to encourage Victorians to support local businesses by shopping online. SIRAP provided creative direction and production across TVC, radio, digital film series, stills photography, social, print and digital advertising.

The campaign followed SIRAP’s successful delivery of several motion content projects for Visit Victoria in early 2020, including the Your City Awakes series and other content aimed at activating travel in Victoria as Covid-19 restrictions ease.

Paris Thomson, Founder & Creative Director of SIRAP said the agency was delighted to be working with Visit Victoria on such an important campaign, stating:

“As an independent Melbourne-based agency, we felt privileged to be trusted to deliver this campaign and to contribute to supporting Victoria’s great creators, makers and businesses at a time when they need it most. Click for Vic is an important platform that we hope will resonate with Victorians, reinvigorate the local economy, and encourage consumers to buy and support local – not just now but into the future. We are incredibly proud to have played our part in bringing the campaign to life.”

Launched by Premier Daniel Andrews on August 23, Click for Vic has already delivered outstanding results, including over 265,000 visits to “Click for Vic” on visitvictoria.com, generating more than 279,000 leads to operators and producers along with 6,300 new email subscribers. The launch saw a record-breaking number of visits to the Visit Victoria website in one day.

Visit Victoria CEO Brendan McClements stated: “We thank SIRAP for their work on the Click for Vic campaign and for helping us tell the stories of the people, places and products that make Victoria a great place to visit.”

Campaign Credits

Client: Visit Victoria

Creative Agency: SIRAP

Creative Director: Paris Thomson

Managing Producer: Belinda Cumming

DOP: Julian Tay

Post Production: SIRAP

Colour: Crayon – Daniel Stonehouse

Sound: Windmill Audio

Copywriter: Leanne Clancey

Art Director (stills photography): Quan Payne

Stills Photography: Caitlin Mills

 

 




Please login with linkedin to comment

sirap visit victoria

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]