Twyman’s Law & Scepticism In A Marketing World
Visit Victoria’s Julian Major warns marketers of seemingly revelatory datasets. He also…
Victoria Is “Every Bit Different” In New Campaign From Visit Victoria
We'd tell you who produced this campaign but you've probably never heard…
Netball Australia Sticks It To Gina With New $15m Sponsorship
Netball Australia unveils new sponsorship deal after recent fiasco. Gina confirms revenge…
Visit Victoria Counts Down To 2026 Commonwealth Games In New Work Via AJF Partnership
Can't get excited for the 2026 Commonwealth Games? Thankfully this campaign's arrived…
Visit Victoria And Endemol Shine Australia Announce New Partnership
The new series will allow Sydneysiders to appreciate Melbourne from their couches,…
In Defence Of The Humble Ad Pre-Test
The old debate around ad testing is well and truly back in…
Visit Victoria, OMD And 10’s The Project Team Up To Showcase Melbourne’s Awesomeness
Of all of Melbourne's redeeming features, it's the one Aussie city where…
‘Stay Close, Go Further’: Victoria Launches Multi-Million-Dollar Tourism Campaign
Victoria unveils new tourism campaign that sadly doesn't have Dan Andrews in…
Visit Victoria Launches “Click For Vic” Via SIRAP
First large piece of campaign work that SIRAP have created for Visit…
It’s Time For Some Honesty About (Online) Advertising
Do some of your ads contain the odd furphy or occasional misnomer?…
Saatchi & Saatchi Snares Visit Victoria’s Creative Away From Clems
B&T had illustrated this story with a photo of the Victoria Falls…
Tourism Destination Comes To You, In New Made Of Ballarat Campaign
Ballarat's unveiled its latest tourism initiative & you don't even need have…
Visit Victoria Pitches Creative Account
Keen on snaring the Visit Victoria creative account? Well, best find your…
Clems Melbourne & Visit Victoria Unveils World-First Campaign Aimed At Dogs
Did you get a bad dose of flea bites from your last…
Clems Melbourne Unveils City’s First Campaign Since 2011
While we love this work, we were bigger fans of the Joanna…
Crimson Hexagon And One Small Step Collective Pair Up For The Sake Of Social
Crimson Hexagon represented in Australia and New Zealand for the first time