Koala Teams Up With Vidico In Delightfully Strange TVC

Koala Teams Up With Vidico In Delightfully Strange TVC

Direct-to-consumer mattress company Koala is running a new ad-campaign for their Canstar Blue Award for Most Satisfied Customers.

Koala teamed up with video production company Vidico for the third time, who then had three weeks to produce the spots for the campaign.

The ad calls out the fact that Koala was the only mattress company to win 5-stars in the highly sought after award, in a typically hilarious fashion.

Watch the TVC below:

Vidico co-founder and creative director, Michael Pirone said: “Admittedly, I was scratching my head over how we’d get a turtle, a duck, a goldfish, a dog and a giant rabbit standing next to each other on podiums, whilst behaving… Somehow, our creative producer Ash Govind managed to bring it all together.”

The campaign also features some familiar faces, with Iain ‘Huey’ Hewitson also making a surprise appearance.

Koala creative director, Michael Beveridge commented: “Koala runs our creative hyper-nimble, digital-first and with no glorified big-agency egos, so Vidico have been perfect for us since day one.”

The campaign was directed by co-founder and executive producer, Evan Pirone, who has recently led productions for Square and Reckon.

Evan Pirone said: “Over the last three campaigns with Koala, we just keep extending on this fast, funny and downright surprising universe, which none of us want to see the end of quite frankly — it’s youthful, it’s engaging, and it’s built with performance channels like YouTube and Instagram firmly in mind.”

 

 




Please login with linkedin to comment

koala Vidico

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]