Video Ad Marketplace Teads Posts Record Growth

Video Ad Marketplace Teads Posts Record Growth

Video advertising marketplace Teads has posted record results for 2017, reporting a revenue of $317 million, representing 53 per cent organic growth year-on-year (YOY).

The Altice-owned company enjoyed an even faster growth than the previous year (45 per cent YOY in 2016). The company was EBITDA-positive for the fifth year in a row.

Pierre Chappaz, executive chairman of Teads, said: “More and more advertisers are trusting Teads and our leading publisher partners to provide a powerful alternative to YouTube and Facebook for distributing their video campaigns in a high-quality environment.

“Our strategic partnerships with the most premium publishers all over the world, our meticulous attention to user experience, constant focus on innovation, and our global scale set us apart from the rest of the adtech companies. Our bet on quality is paying off.”

Chappaz also creadited Altice’s acquisition of Teads one year ago: “The arrival in the Altice group allowed us to combine the Teads start-up spirit with a group of telecom and media entrepreneurs, the accelerated growth and the rise of an alternative actor of digital video advertising at the worldwide level.”

Teads CEO Bertrand Quesada added: “Our mission is to help leading publishers grow their advertising revenues while protecting the user experience.

“Teads offers the best environment for advertisers who care about brand safety and want scale. The company’s opportunity for growth is limitless.”

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