Vevo Releases Annual Year-End Review, Including Key Australian Metrics

Vevo Releases Annual Year-End Review, Including Key Australian Metrics
SHARE
THIS



Vevo has reached weekend daily highs of one billion global views, a record milestone, according to Vevo’s annual year-end lookback released today.

Approximately 10 million of Vevo’s monthly unique viewers come from Australia.

This year, Vevo has been hyper-focused on its distribution strategy and expansion into the home via an array of OTT partners, including Telstra TV, Vewd, Foxxum and NetRange, who joined existing partners, such as Apple TV and Amazon Fire TV. With more Australian partners set to launch in 2021, Vevo is not only bringing music videos back to home television screens, but also greatly increasing its scale and reach.

As a result, global viewership via connected television (CTV) is up 30 per cent from January through November 2020 vs. the same period in 2019 (Source: Vevo Internal Analytics, 2020 viewing metrics through 29.11.20). In Australia specifically, CTV viewership of Vevo is up by 19 per cent .

Additionally, as the primary destination for music videos, Vevo has seen significant spikes in viewership around global events. For example, after COVID-19 was declared a pandemic by the World Health Organization (WHO) in March, R.E.M. ‘s “It’s the End of the World” video saw a 2,719 per cent lift in views and The Police’s “Don’t Stand So Close to Me” saw a 1,070 per cent lift in views.

“Nearly a year after opening our Sydney office, we are buoyed by the commercial success we have experienced in Australia to date, as well as the significant opportunities this new year presents,” said Steve Sos, Managing Director, Australia & New Zealand, Vevo. “Reaching more than one-third of Australia’s population each month, our advertising partners, music labels, and distribution partners alike are sure to continue to benefit from our sizeable viewership, which is on track to further increase again next year.”

“In a year when the world grappled with a global pandemic and demanded social justice for all, music was a unifier. There’s no doubt, it’s a key part in our lives,” said Alan Price, Chief Executive Officer, Vevo. “We saw our audience grow as people watched more music videos than ever before. In part, that’s due to our expansion into the living room, which brought new levels of engagement across our platform. These year-end trends exemplify the power and depth of our catalogue, and show how, at scale, we deliver culturally relevant content that reveals true artistic creativity. Vevo is poised for a successful 2021, and we look forward to continuing to add value to our partners.”

The top Vevo videos and artists in Australia for 2020 are:

Please login with linkedin to comment

Vevo

Latest News

person using mobile application on smartphone, abstract close up of hands
  • Technology

Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC

Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]

Hootsuite Acquires Conversational AI Platform Heyday
  • Technology

Hootsuite Acquires Conversational AI Platform Heyday

Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]

Officeworks Partners With Canva
  • Campaigns

Officeworks Partners With Canva

B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?

PRIA Announces National Conference
  • Marketing

PRIA Announces National Conference

Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
  • Advertising

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]

Burnet Institute Launches How Science Matters Podcast
  • Media

Burnet Institute Launches How Science Matters Podcast

Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]

D&AD & Google Launch Shift In Sydney
  • Advertising
  • Media

D&AD & Google Launch Shift In Sydney

This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.