Vegans Rejoice! Vegemite Goes Vegan In Time For World Vegan Day

Vegans Rejoice! Vegemite Goes Vegan In Time For World Vegan Day
SHARE
THIS



Iconic Aussie food brand Vegemite has become fully certified as a vegan food on World Vegan Day – Friday 1 November.

Over 10 per cent of the Australian population follows a vegan or vegetarian-based diet, which is roughly 2.5 million people and is up from 2.2 million five years ago.

Vegemite senior marketing manager Matt Gray said: “To keep Vegemite relevant today, it needs to appeal to all Australians – so we sought official certification from Vegan Australia.”

In the coming months, the Vegan Australian Certified logo will be making its way onto all Vegemite jars.

Vegan Australia certification manager Heath Kilgour told 7News that Vegemite’s vegan certification recognises the major consumer shift in attitude towards alternative diets.

Kilgour said: “Vegemite’s certification demonstrates the need for a program that allows brands to give their customers the confidence that their products meet our strict standards.”

Annotation 2019-11-01 085733

He said brands of all sizes can benefit from the association of being vegan.

“The vegan market is rapidly growing and there are big changes in consumer preferences moving towards a plant-based future. The Vegan Australia Certified program allows brands such as Vegemite to show that they recognise and support this trend,” he concluded.

According to the Vegan Australia website, certification only takes a few weeks and can cost as little as $150 with the price based on a company’s revenue.

To gain a vegan status, animal products cannot be used in the manufacturing process or the ingredients tested on animals.

Please login with linkedin to comment

Vegemite world vegan day

Latest News

ING Launches New Brand Direction, Do Your Thing, Via Ogilvy
  • Advertising
  • Marketing

ING Launches New Brand Direction, Do Your Thing, Via Ogilvy

ING Australia has taken on a new tagline, ‘Do your thing’, with the new brand direction articulating the bank’s approach to being there, alongside its customers, as they go about doing the things that matter most to them. ING’s head of brand Carly Yanco said: “We’ve just lived through a year where the everyday things […]

SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites
  • Media

SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites

Australia’s media agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery. Total media agency ad spend was back 7.3 per cent in January as the Metropolitan TV market – our largest media sector – reported a 5.3per […]

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
  • Media

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts

Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
  • Campaigns

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home

Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]

Introducing The Zavy Social Scoreboard
  • Media

Introducing The Zavy Social Scoreboard

You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication.   What does this have to do with a scoreboard? We all […]

Partner Content

by B&T Magazine

B&T Magazine
Apparent Grows Media Division With Three New Hires
  • Media

Apparent Grows Media Division With Three New Hires

Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media. Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across […]

Why Everyone Is Talking About Identity Graphs
  • Technology

Why Everyone Is Talking About Identity Graphs

Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than collating data, explains smrtr’s co-founder and CTO Boris Guennewig. Identity on the internet is a multi-faceted phenomenon. It might exist in […]

Opinion

by B&T Magazine

B&T Magazine
Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo