US Tech Unicorn InVision Sets Sights On Australia

US Tech Unicorn InVision Sets Sights On Australia
SHARE
THIS



InVision, the platform used to design the apps and websites we use every day, has appointed Tom Richardson as its first APAC managing director as it expands rapidly across the region.

InVision, which classes 100 per cent of the US Fortune 100 as customers, works with more than 6,000 companies in APAC, including some of Australia’s biggest brands such as ANZ Bank, Atlassian, Qantas, Woolworths and Telstra.

Richardson’s appointment is the latest move for the digital customer experience design platform, following a staggering 100 per cent growth rate in the region from 2017 to 2018, and doubling its customer count in ANZ.

It also follows InVision’s expansion into APAC late last year having established its regional business hub in Sydney.

Richardson will continue to lead growth in the region, working closely with the team in Sydney and across the APAC region to orient businesses around design thinking.

As well as sharing lessons from global customers such as Airbnb, Amazon, Netflix and Uber, the regional team will also focus on bringing together the most innovative companies in APAC, such as Atlassian, Rakuten, Samsung and Hyundai, to learn from each other.

On his appointment, Richardson said: “I’m extremely excited to be heading up the InVision team in APAC as we look to bring our platform to more customers and increase awareness of the importance of design.

“The screen has become the most important place in the world so businesses need to focus on creating user experiences and products that consumers love. Digital products are the engine of the region’s consumer economies, and InVision is uniquely placed to power this transformation.

“We’re scaling at an electrifying pace and I look forward to helping to grow one of the most exciting software companies in the world.”

Richardson brings a vast amount of experience to the role, having previously been a Vice President at US software firm Acquia, a WPP Fellow, and an advisor to the Cloud Software Association.

Richardson also spent two years in Japan working for the Tokyo 2016 Olympic and Paralympic Bid Committee, and a year in Shanghai with WPP Group.

Please login with linkedin to comment

APAC InVision Technology

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]