US Streetwear Brand Slammed For Making Sandy Hook & Columbine-Inspired Hoodies With Bullet Hole Rips

US Streetwear Brand Slammed For Making Sandy Hook & Columbine-Inspired Hoodies With Bullet Hole Rips
SHARE
THIS



A US streetwear brand has been slammed online for creating hoodies with the words “Sandy Hook” and “Columbine” featuring rips that look like bullet holes.

The brand called Bstroy was created by designers Brick Owens and Duey Catorze, who showcased their 2020 menswear collection in New York last Thursday.

Walking down the runway in various types of suits and T-shirts, nothing seemed out of the ordinary until models walked out in hoodies featuring the logos of four school that have faced mass shootings in recent times: Columbine, Virginia Tech, Sandy Hook, and Marjory Stoneman Douglas.

Furthermore, the hoodies appeared to have rips that looked very similar to bullet holes.

Bstroy posted the new collection, including photos of the hoodies, to Instagram, where its followers were quick to point out the faux pas.

One user wrote underneath a photo of the streetwear’s Sandy Hook-inspired hoodie: “Elementary school kids died — what is wrong with y’all”, while another wrote, “There are more productive ways of opening discourse than blatantly profiting off the deaths of 6-year-old children.”

Under a picture of the hoodie inspired by Marjory Stoneman Douglas High School, oner person wrote: “I lived through this.

“To make money off of something pathetic like this is disgusting. You don’t even know how it is to live every day with reminders everywhere you go.”

“There’s so much trauma within not only myself, but within thousands of other people who have experienced gun violence,” they added. “This is disgusting.”

In response to a comment on the hoodies where one person wrote, “Is it supposed to be cool to wear the location of a school shooting on your distressed hoodie,” Catroze simply replied “*Art”.

Owens then shared a photo on his personal Instagram of a note that appeared to be in relation to the collection.

“Sometimes life can be painfully ironic,” the note said. “Like the irony of dying violently in a place you consider to be a safe, controlled environment, like school.”

View this post on Instagram

SAMSARA

A post shared by (?). (@brickowens) on

“We are reminded all the time of life’s fragility, shortness, and unpredictability, yet we are also reminded of its infinite potential.

“It is this push and pull that creates the circular motion that is the cycle of life.”

Speaking to Insider, Catorze said Bstroy “wanted to make reference to the victims with reverence,” while also telling a story “that depicts them as heroes.”

Please login with linkedin to comment

Branding streetwear

Latest News

Gus Worland’s Gotcha4Life Launches “Mind Your Mate Pledge” Via Initiative Studio
  • Campaigns

Gus Worland’s Gotcha4Life Launches “Mind Your Mate Pledge” Via Initiative Studio

Australian mental fitness charity Gotcha4Life is launching its most comprehensive communications platform via a national campaign produced by Initiative Studio. Gotcha4Life works to end suicide by delivering programs that create meaningful mateship, build emotional muscle and strengthen social connection in local communities. The charity was established as a not-for-profit foundation by media personality Gus Worland in 2017. https://vimeo.com/582293453/872cd42796 […]

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History
  • Media

SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History

Australia’s advertising market has stepped up its strong COVID recovery by creating history in June after delivering the largest month of ad spend ever recorded in a first half period in SMI history, with the feat also ensuring the market total was above the pre-COVID levels of June 2019. Total bookings soared 44.3 per cent […]

by B&T Magazine

B&T Magazine
SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway
  • Campaigns
  • Marketing

Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway

Following on the success of last year’s Think with Google “Rethink The Mix” campaign, this week sees the brand inviting marketers to “Rethink the Line” via a campaign created by The Hallway. The campaign is spearheaded by a video that tells the story of “The Line ” via animation and is complemented by a collection of shorter videos and […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Adland Sexism: Where Are All The Male Voices?
  • Advertising

Adland Sexism: Where Are All The Male Voices?

This comment piece is by Jasmin Bedir, CEO of Innocean and founder of FckTheCupcakes. It’s been a month since Zoe Scaman’s amazing article. When I read it, I kept nodding along and readied myself for an industry discussion in Australia. But nothing happened. Not a peep. And it’s not because we’re so much better in […]

by B&T Magazine

B&T Magazine
Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
  • Campaigns

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising

Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane
  • Media

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane

Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]

The Monkeys’ ECD Vince Lagana Departs
  • Advertising

The Monkeys’ ECD Vince Lagana Departs

After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]