A new study has shown that teenagers in the US are bloody big consumers of media, and if Australian kids are anything like them, they’re a highly engaged bunch.
Common Sense Media’s report, Media Use by Tweens and Teens, looks at the media preferences and habits of kids aged between eight and 18 to determine how central a role media plays in the lives of Gen Z.
The census shows that teens (13-18) and tweens (8-12) have vast differences in the way they interact with the media on a day to day basis. While tweens spend an average of six hours using media per day, the teens clock up closer to nine, including time spent doing school and homework.
Multi-tasking is not just for women either; the teens are doubling and tripling up with social media, TV, texting and music at the same time as homework, something most feel has no impact on the quality of their work.
The media diets of both teens and tweens also reflect different interests and habits, with 23 per cent of tweens video gamers, 14 per cent mobile users and 27 per cent light users. Teens on the other hand are 13 per cent readers, 26 per cent heavy users, and 32 per cent light users.
Interestingly, music and the old box set remain king when it comes to the entire cohort, and mobile devices facilitate a large chunk of their media consumption, with almost half of both teens and tweens engaging with media via mobile.
You can check out more of the study in the infographic, or alternatively watch how many teenagers run into each other while on their phones walking down the street. You’ll get the gist pretty quickly.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]