Following a competitive tender process, the University of Sydney has appointed M&C Saatchi and Yango to take its ‘Leadership for good’ brand positioning forward and reach diverse audiences in Australia and internationally.
The appointment sees M&C Saatchi lead the strategy, creative and channel planning efforts, with Yango managing digital and media.
M&C Saatchi’s The Source will conduct research in key international markets. The agencies will collaborate with the University’s in-house team to elevate the University’s messaging around education and research, and further Sydney’s international reputation.
Director of Marketing and Communications, Johanna Lowe said: “The University of Sydney is an iconic institution and we’re regularly ranked among the top 50 universities in the world. With M&C Saatchi and Yango we’ve got a great team in place to help us expand the University’s brand internationally to reach new audiences.”
M&C Saatchi CEO Jaimes Leggett said: “We are absolutely thrilled to partner with The University of Sydney. It is an honour for M&C Saatchi to be appointed by such a prestigious institution and help to realise the university’s vision further elevating its position on the global stage.”
Ben Holmes, Managing Director of Yango said, “We’re excited to be selected as the University of Sydney’s digital and media partner. We look forward to supporting their digital transformation journey and achieving great results domestically and internationally.”
Lowe said, “The ‘Leadership for good’ platform gives us a strong and authentic foundation for the brand. We’re really grateful to The Monkeys for all the work we’ve done together since 2014 to build this platform that our staff, student and alumni really connect with.
“Yango has been a great collaborator on this work with us and we’re excited to strengthen this relationship. The M&C Saatchi team will bring a fresh perspective to our strategic and creative direction and help take our brand even further both in Australia and internationally”.