University Of Sydney Appoints M&C Saatchi And Yango As New Agencies

University Of Sydney Appoints M&C Saatchi And Yango As New Agencies
B&T Magazine
Edited by B&T Magazine



Following a competitive tender process, the University of Sydney has appointed M&C Saatchi and Yango to take its ‘Leadership for good’ brand positioning forward and reach diverse audiences in Australia and internationally.

The appointment sees M&C Saatchi lead the strategy, creative and channel planning efforts, with Yango managing digital and media.

M&C Saatchi’s The Source will conduct research in key international markets. The agencies will collaborate with the University’s in-house team to elevate the University’s messaging around education and research, and further Sydney’s international reputation.

Director of Marketing and Communications, Johanna Lowe said: “The University of Sydney is an iconic institution and we’re regularly ranked among the top 50 universities in the world. With M&C Saatchi and Yango we’ve got a great team in place to help us expand the University’s brand internationally to reach new audiences.”

M&C Saatchi CEO Jaimes Leggett said: “We are absolutely thrilled to partner with The University of Sydney. It is an honour for M&C Saatchi to be appointed by such a prestigious institution and help to realise the university’s vision further elevating its position on the global stage.”

Ben Holmes, Managing Director of Yango said, “We’re excited to be selected as the University of Sydney’s digital and media partner. We look forward to supporting their digital transformation journey and achieving great results domestically and internationally.”

Lowe said, “The ‘Leadership for good’ platform gives us a strong and authentic foundation for the brand. We’re really grateful to The Monkeys for all the work we’ve done together since 2014 to build this platform that our staff, student and alumni really connect with.

“Yango has been a great collaborator on this work with us and we’re excited to strengthen this relationship. The M&C Saatchi team will bring a fresh perspective to our strategic and creative direction and help take our brand even further both in Australia and internationally”.

 

 




Please login with linkedin to comment

M&C Saatchi University of Sydney Yango

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]