Under Armour has partnered with rebel to launch the Under Armour and rebel Run Tour, which will kick off in Bondi Beach on Saturday 20th February.
The Under Armour and rebel Run Tour will travel around key running tracks and locations across Melbourne, Sydney and Brisbane to give runners a personalised support trial service of Under Armour’s newest running shoe range, built on UA HOVR™ and FLOW™ cushioning technology.
Each stop of the run will allow runners to receive a free assessment by a shoe fitting expert, meet run coaches and special guests.
Jennifer Gulliver, General Manager, Customer and Marketing at rebel, said: “We’re thrilled to build upon the strong partnership between Under Armour and rebel and bring this exciting program to runners of all levels and ages.”
“With a number of group runs, large events, and local races affected last year, we are really looking forward to reconnecting with the running community and to support them with the latest performance gear from Under Armour.”
Under Armour’s 2021 running shoe suite is all digitally connected – runners in the UA and rebel Run Tour will be shown how to connect their running shoes to the MapMyRunApp and experience UA’s Form Coaching Technology.
Form Coaching gives runners real-time, personal feedback delivered through audio during their run to help improve performance and manage health risks.
“If you’re not entirely satisfied with the stories being told about your community, start writing new ones yourself.” So says Kevin Kapeke [pictured], the newest hire for independent, full-service agency Think HQ. It’s that philosophy – putting our diverse communities at the centre of campaigns, to ensure communications are truly inclusive – that has led […]
TikTok and Shopify have partnered in Australia to assist Shopify entrepreneurs in extending their business strategies to TikTok and its users The social video platform aims to empower businesses to grow through creative content and storytelling, consolidating in the launch of the TikTok For Business platform. Brett Armstrong, General Manager Global Business Solutions, TikTok Australia […]
Audience intelligence company Quantcast has announced the line-up for its upcoming event, Virtual NOVA: Advertising in 2021 and Beyond. Taking place on Thursday, 4 March at 12pm (EDT), the online event will see Quantcast and leading brands, agencies and publishers discuss the changes underway in the world of advertising and will explore ideas and solutions […]