Google eyes ‘success’ measurement for advertising

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]

Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.

As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?

Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.

Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.

If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer

Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.

Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.

B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.

Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.

Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.

The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.

Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.

Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.

Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.

A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!

Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.

It's nice when brands respectfully acknowledge ANZAC Day.

Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.

In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.

Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.

B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.

Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.

MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.

A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.

B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.

Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.

Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.

As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.

Need an excuse to duck out of a video call this arvo? Show this to your boss.

DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.

Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.

Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.

Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.

This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.