Bespoke engagement ring and jewellery brand, Taylor and Hart, has just launched the UK’s first advertising campaign featuring imagery shot solely through FaceTime.
The new campaign ‘Love is Now’ features Taylor and Hart customers from across the globe, from London to France and New York to Auckland showcasing their love throughout lockdown. Since COVID-19, brands have had to rethink the way they approach campaigns with everything, including photoshoots, becoming compromised due to social distancing regulations.
‘Love is Now’ works within the reality of COVID-19 to showcase that real love is happening right now. For the first time ever, Taylor and Hart captured couples across the globe via FaceTime. The couples shared their stories through honest, intimate moments photographed right in their own homes.
The campaign is currently running on billboard sites across London and on Taylor & Hart’s social media channels.
Taylor and Hart teamed up with photographer Tim Dunk who had been experimenting with the technique since the start of the pandemic. Tim called the five couples through FaceTime and directed the shoot virtually, controlling the shutter from his home in Leeds, UK. The couples were in the comfort of their own homes, aiding the authenticity of the shots.
The new technique allows high-resolution imagery to be captured using the iPhone’s back camera and without the photographer and model meeting – a necessity in current times.