Uber Eats Shifts Brand Platform From “Tonight I’ll Be Eating”

Uber Eats Shifts Brand Platform From “Tonight I’ll Be Eating”

Uber Eats is reportedly moving away from its “Tonight I’ll Be Eating” brand platform.

Since launching in 2017 via Special Group, the brand platform has proved highly effective.

“Within one year, we’d help propel Uber Eats from a distant fourth to clear market leader with unprompted brand awareness over 90% (that’s higher than McDonalds, KFC or Domino’s). The transformative Tonight I’ll be eating platform picked up seven Cannes Lions,” Special told AdNews.

Andy Morely, director of marketing, Uber and Uber Eats, told AdNews: “We’re not definitely ending Tonight I’ll Be Eating and may bring it back in the future.

“But we are shifting to the new “Get Almost Almost Anything” platform for the near future to support the next chapter of our brand and offering.

“With this platform we’ve carried forward lots of what’s consumers love about Tonight I’ll Be Eating, but with a narrative which allows us to talk about all the great things available through Uber Eats now.”




Please login with linkedin to comment

Special Uber Eats

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]