Kris & Kendall Jenner Head A Host Of Stars For Uber Eats’ New “Get Almost Anything” Brand Platform

Uber Eats has launched “Get Almost Anything,” a new brand platform via Special, that seeks to show the variety and versatility of Uber Eats.

Created by Special in collaboration with Hello Social and MediaCom, the campaign features Kris and Kendall Jenner, as well as Abbie Chatfield, Shannon Noll, and Mark Philippoussis, telling consumers that they can get everything from sunscreen, sushi, and WD-40.

The campaign will feature 15-second ads, social films, and OOH that feature lengthy disclaimers listing almost all of the things Uber Eats can’t deliver. The campaign will debut during the Australian Open on linear media, VOD, OOH, audio, online video, and social.

Director of marketing at Uber ANZ, Andy Morley said: “This year we will continue to deepen our get “anything” offering across Uber Eats – building on our already rich range of restaurants, greengrocers, supermarkets, fishmongers, butchers, florists, to add even more retail items. While takeaway food will remain a hallmark, as our selection deepens and evolves we believe it’s time for a new brand platform to capture that. Get almost, almost anything absolutely does that job for us.”

‘Being confident enough to discuss what you can’t do is a great way to create entertaining cut through about what you can do, particularly when it’s a huge new diverse offering. It delivers the message but also makes fun of all the over promises that marketing is constantly guilty of’ said CCO/Partner of Special, Julian Schreiber, “Saying Uber Eats delivers almost anything sounds a bit like you’re trying to get away with saying ‘Anything’ but when you add a second almost, then you know the brand is having fun with itself and consumers. That self-deprecating tone is what Uber Eats is becoming known for,” said Tom Martin, partner at Special and the agency’s chief creative officer.

Brand lead, Uber Eats ANZ, Channa Goonasekara said: “As consumers continue to crave convenience across all aspects of their retail journey, it’s vital that Uber Eats has a strong hold on consideration – in the same way we are front of mind when it comes to quality restaurant food. In this campaign we’re presenting a recognisable Uber Eats universe, with hallmarks like surprising celebrity cameos and the familiar audio sting of the doorbell to extend our existing world of food delivery into an impressive catalogue of everyday ordering occasions that shows you can go deeper on delivery with more e-commerce offerings on Uber Eats than ever before.”

CREDITS:

CLIENT: UBER EATS
Sr. marketing director, APAC: Lucinda Barlow
Director of marketing, ANZ: Andy Morley
Sr. marketing manager & brand lead, ANZ: Channa Goonasekara
Global creative executive director: Danielle Hawley
Global creative lead: École Weinstein
Social media lead, ANZ: Joshua Pickstone
New vertical retail lead, ANZ: Margot Deltour
Media lead, APAC: Louisa Chu
Communications director, ANZ: Peta Fitzgerald
Communications manager, Delivery ANZ: Nick Vindin
Strategy lead, APAC: Ally Doube

CREATIVE AGENCY: SPECIAL
Founding partners/CEO : Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Creative directors: James Sexton, Sarah Parris, Simon Gibson & Nils Eberhardt
Lead creatives: Simon Gibson & Nils Eberhardt, Hannah McCowatt & Laura Grimshaw
Creatives: Matt McCarron, Jack Wall & Phil Harkness, Jeff Seeff & Joel Grunstein, James Beswick
General manager: Tori Lopez
Team lead: Caity Cowper
Business director: Ed Nash
Business manager: Armaity Pavri
Group strategy Director: Celia Garforth
Strategy director: Kellie Box
Head of film Production-Lead film Producer: Sevda Cemo
Integrated producer: Steph Wilkinson
Head of stills: Nick Lilley
Talent director: Emily Stewart
Digital producer: Stacey Szabo
Head of design: Adam Shear
Designer: Maggie Webster
Finished art: Jen Bailey

MEDIA AGENCY: MEDIACOM

SOCIAL AGENCY: HELLO SOCIAL

PR AGENCY: HERD MSL

FILM PRODUCTION: GOOD OIL
Managing director: Matt Long
Director: Matt Aselton
Cinematographer: Crighton Bone AUS/ Benn Martenson US
Executive producer: Juliet Bishop/ Sam Long AUS / Zoe Odlum US
Producer: Tracey Lee Purmell AUS

POST PRODUCTION: THE EDITORS
Editor: Mark Burnett
Post producer: Rita Gagliardi/Grace Rouvray
Colourist: Trish Cahill
Flame operator: Hugh Seville/ Eugene Richards

SOCIAL FILM PRODUCTION: SPECIAL MADE
Social director: Matt McCarron
Social DOP: David Guest
Social DOP: William Robertson
Asst camera: Jake Reader
On set producer: Lizzie Carter
Social editor: Ollie Knocker
Social colourist: Shane Emmet Dunne

SOUND: RUMBLE STUDIOS
Sound engineer: Tone Aston & Cameron Milne

MUSIC SUPERVISION: LEVEL TWO MUSIC

STILLS PRODUCTION: CHEE PRODUCTIONS
AUS SHOOT
Photographer – Christopher Tovo
Production – Chee Productions
Executive producer – Tamiko Chee
Producer – Freya Berentsen
Props and styling – Laura Harris James
Make up artist – Pinkii
Hair artist – Darren Summors
Digi tech – Jake Lowe

LA SHOOT
Photographer – Christopher Tovo
Production – Chee Productions
Executive producer – Tamiko Chee
Production manager – Alex Rubenstein
Digi tech – Jake Lowe