Young creative directors for the Brigham Young University AdLab, a student-run, professionally-mentored ad agency, Cat DeLong and Micah Wilkes, spent an hour a day throughout November coming up with funky campaigns for their favourite brands.
Calling their project ‘Brandsgiving’, the duo – in which DeLong does the copywriting and Wilkes does design – assigned one hour every day to work through 30 beloved brands and convey a message through bespoke campaigns.
The project aimed to improve their abilities to generate and produce work that reaches the standard for a professional in the industry.
“We felt they were on brand, but coming at their brand from a totally different angle,” they told AdWeek of the brand Trumoo. “It would have been really easy to create a whole campaign for them because they were strategically smart.”
The pair already have attended Advertising Week in New York and rustled up a trip to LA in December to meet with various agencies – and they haven’t even graduated yet!
“I think we were especially fond of Wieden+Kennedy New York, Droga5 and McCann Erickson New York,” DeLong told AdWeek. “So if you are from those agencies and reading this, just know someone has a secret ad crush on you.”
When they land jobs in the industry, their ambitions are simple: “Make awesome work that matters and makes people smile.”
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