Twitter has today announced the appointment of Emily Foat as Head of Agency in Australia.
The new role is a first for Twitter Australia, which will see the company provide further support to its network of agency partners. As Head of Agency, Foat will lead the team to deepen relationships, create new programs and lead training for agency partners.
It follows a period of strong growth Twitter has seen both in audience numbers and brand partnerships with 150 million average monetisable daily active users recorded last quarter, up 21 per cent year-on-year.
”2019 was a big year for us. We saw revenue tip over the $1b mark globally last quarter, while users grew by double digits. But this growth was no accident. We’ve been laser focused on driving product improvements; specifically improvements that increase the relevance of content in people’s timelines. People come to Twitter to connect with their interests, so we’ve made it easier to find, start and join conversations with features like Topics, Lists and Events.
“All offer better ways to organise content around topics and events that people care about. For brands and agency partners it means there are now even more ways to connect with a highly engaged audience,” said Angus Keene, Head of Revenue Partnerships at Twitter Australia.
“Emily’s appointment is a key part of our growth strategy here and will help us to deepen our relationships, improve our service and deliver more bespoke solutions to meet the ever changing needs of Australian agencies.”
Foat joined Twitter in 2015, and was most recently Client Partner Lead for Government and Tourism brands. In her new role, Foat will work closely with local agencies to create scalable programs that drive growth and support agency needs, as well as share deep and broad industry insights to enable agencies to differentiate and adapt in the face of dynamic industry changes.
“I am thrilled to step into this new role to support agencies in using Twitter to create creative campaigns that drive meaningful conversations and engagement for brands,” said Emily Foat, Head of Agency at Twitter Australia. “Over the last five years, I’ve worked closely with agencies to understand their needs and pain points. 2020 is set to be a very different year and a key priority for us is support agencies along this journey.”
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