Twitter is excited to today introduce Periscope, a new app that lets you share and experience live video from your mobile phone.
While there are many ways to discover events and places, there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around – which is exactly what @periscopeco can do.
For broadcasters, Periscope lets you share an experience with others. Press a button, and instantly notify your followers that you’re live.
For viewers, Periscope gives you a new set of eyes and ears. See what they see, hear what they hear, and hopefully feel what they feel. Watching a broadcast isn’t a passive experience like television. On Periscope, viewers can interact with the broadcaster by sending messages, and expressing their love by tapping the screen to send hearts.
Verge has suggested this could be the death of live video streaming service Meerkat however. See the full story here.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
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