Twitter has unveiled its plans for the Rio 2016 Olympic Games, highlighted by a dedicated section in Moments that will feature content and stories unfolding during the Games. Twitter also announced the launch of more than 200 hashtag-triggered Twitter emojis.
“Twitter’s activation of the Rio 2016 Olympic Games will bring fans around the world together to see what’s happening with the teams before, during and after the top athletes compete for glory,” said Leslie Berland, CMO of Twitter. “Twitter, Vine and Periscope will offer fans inside access, commentary, highlights and conversation throughout the Games and as the action unfolds.”
Twitter Emojis, #Stickers and key accounts:
Moments and Stickers:
Periscope and Vine:
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]