Twitter has unveiled a robust slate of new premium content deals across sports, news and entertainment at its first ever Digital Content NewFronts presentation.
A dozen new collaborations were announced, bringing hundreds of hours of new and exclusive live programming, live games and events, live syndications, extensions of existing live deals and new always-on live streaming premium content to the platform.
Twitter executives including CEO Jack Dorsey, COO Anthony Noto, CMO Leslie Berland and global vice president of client solutions Matthew Derella presented the live content offerings to brand and agency partners.
They were joined by guests including NBA commissioner Adam Silver, ESPN analyst Jay Williams, TV producer Ben Silverman, NBA star Karl-Anthony Towns, NFL star A.J. Green, and Tony Award winner Audra McDonald.
Below is a summary of the new collaborations.
WNBA: Starting later this month, for the first time the WNBA will live stream a weekly regular season game on Twitter (20 total per season) during the 2017, 2018 and 2019 seasons. Twitter will deliver live action of the best in women’s basketball and the best in fan conversation about each game all on one screen. This new offering will be available in Australia from Sunday 14 May.
MLBAM: In addition to weekly live MLB games that stream on Twitter this season, a new three-hour, once-weekly MLB program will live stream exclusively on Twitter. The whip-around show will feature live MLB game look-ins and highlights, and tap into the power of Twitter by delivering those top moments and discussing MLB storylines as they’re trending in real time.
STADIUM: A new, original, fully programmed, 24/7 linear experience will stream live on Twitter in the coming months. This network will integrate exclusive live collegiate sporting events, extensive highlights, classic games, and daily live studio programming. Combining the production quality and editorial values of TV with the speed, accessibility, and interactivity of Twitter, STADIUM infuses real-time fansentiment and feedback into every sports conversation, covering the topics that matter most to sports fans as they happen.
The Players’ Tribune: #Verified, a modern forum for athletes to connect directly with fans, will be a live show exclusively on Twitter, featuring athletes answering fan questions and sharing their insight, reactions and timely takes on important topics on and off the field. Driven by Twitter and fan-submitted questions, the series will debut in the coming months and will feature regular interviews from some of the most popular players across sports, including Karl-Anthony Towns, A.J. Green and Richard Sherman. This new offering will be available in Australia in the coming months.
PGA TOUR: Building upon the current live stream relationship between Twitter and PGA TOUR LIVE that features more than 70 hours of live competition coverage across 31 tournaments, the PGA TOUR will live stream 360 video of the iconic island 17th hole at TPC Sawgrass during THE PLAYERS Championship this month on Periscope and Twitter.
Bloomberg Media: Bloomberg will debut the first ever 24/7 breaking news network that will be global, live, social and exclusively on Twitter. The new live streaming news network, to launch this fall, will combine the vast global editorial and newsgathering capabilities of Bloomberg with the digital power, conversation and speed of Twitter. This new offering will be available in Australia later this year.
The Verge – Circuit Breaker: The Verge’s gadget show is a weekly live program that will review and experiment with the hottest gadgets everyone wants right now, and the weirdest ones we’ll want tomorrow, hosted by The Verge’s Nilay Patel. This new offering will be available in Australia later this year.
BuzzFeed News: MorningFeed, a new morning news and current events show broadcast on Twitter by BuzzFeed, will reach an audience that wakes up hungry for the latest in fire Tweets. Hosts will bring news and memes to the audience where they are – on their timeline – from reporters in the field to special guests on set. This new offering will be available in Australia later this year.
Cheddar: Cheddar’s hour-long Opening Bell will stream live daily from the New York Stock Exchange, expanding on its successful Closing Bell show, which has aired on Twitter since last September. This new offering is available now in Australia.
Live Nation: Live Nation will deliver select Live Nation concerts and original content exclusively on Twitter. The concert series launches on Saturday 13 May with a live stream of the three-time GRAMMY-winning outfit Zac Brown Band. The Man, August Alsina and Marian Hill will also live stream one of their upcoming shows. This new offering will be available in Australia from Saturday 13 May.
IMG Fashion: IMG Fashion will bring its premium designer and brand relationships to a content program consisting of exclusive runway shows and behind-the-scenes Fashion Week content for Twitter users, live, from New York, Milan, Paris, London and beyond in September. IMG Fashion will also work closely with Twitter to leverage partnership opportunities exclusive to Twitter users globally. This new offering will be available in Australia later this year.
Propagate: #WhatsHappening is a daily, entertainment-driven, prime-time show on everything in the world that embraces Twitter’s unique conversation. See every side of pop culture, music, binge-worthy TV, celebrity Tweets, and top trending discussions as they unfold around the globe. This new offering will be available in Australia later this year.
Please login with linkedin to commentSocial Media
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]