Former foreign minister Julie Bishop’s tête-à-tête with Andrew Denton proved a winner for Seven last night as the interview show soared to its best numbers ever.
Bishop’s revelation of the wanton misogyny during her time in Canberra pulled an impressive 634,000 viewers last night according to OzTAM metro numbers.
Denton’s success also appeared to have a halo effect for Seven’s other Tuesday evening show, Dogs Behaving (Very) Badly, that posted 521,000.
On the back of demented canines and Julie, Seven snuck home for a Tuesday night win, taking 29.5 per cent audience share (all channels). Nine had 27.7 per cent, 10 did 19.3 per cent, the ABC had a neat 15 and SBS did 8.4 per cent.
Other highlights for Seven included its 6pm news (1.079 million), Home And Away (635,000) and The Chase (624,000).
10’s Survivor had 739,000, The Project did 477,000 and 10 News First pulled 377,000.
Nine’s 6pm news was its best with 878,000, The Block did 851,000, ACA did 761,000, SeaChange was down with 533,000 and Hot Seat managed 469,000.
In the battle for breakfast, Sunrise (269,000) beat Today (204,000).
ABC’s evening ran this way: 7pm news (654,000), 7.30 (494,000), Foreign Correspondent (417,000) and Catalyst (377,000).
SBS’ best was London: 2000 Years Of History that did well with 296,000.
Marketing with purpose serves as a way for brands to be trusted and welcomed into people’s lives. In this piece, Microsoft Advertising’s Head Of Global Multicultural & Inclusive Marketing MJ DePalma [pictured below] shares the three core building blocks of Marketing with Purpose. In today’s world, every other headline is a bombardment on the senses: social […]
Amazon is reportedly in discussions to buy the Metro-Goldwyn-Mayer movie studio, a move that would cost them US$9 billion, or AU$11.5 billion. Originally reported by Variety, according to industry sources, the tech giant is currently in negotiations over a deal. MGM is responsible for a number of significant Hollywood franchises, including James Bond, as well as […]
Queerstories, the award-winning podcast celebrating the culture and creativity of the LGBTQI+ community, has joined the Acast Creator network. The podcast is part of a national storytelling project curated by Maeve Marsden, which also features a book and event series, and has become wildly popular over the past four years. It will now be hosted […]
After season one of ABC’s Love On The Spectrum (pictured above) was picked up for international release by Netflix, season two premiered last night on Aussie telly to 402,000 viewers. The show follows the romantic lives of Australian young people on the autism spectrum. Coming out on top overall was Seven News with 983,000 viewers, followed by Nine […]
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve. Sweetshop director Joel Harmsworth was enlisted to […]
New research conducted by Nine’s marketing solutions division, Powered and Fiftyfive5, reveals local identity is becoming increasingly more important for Australians, and is having a significant impact on our culture. Now more than ever we have adapted to “living local”, from travelling closer to home, to increasingly supporting brands and businesses that align to hyper-local […]
Last month, triple j Unearthed dropped an incredibly hot sample pack, featuring musical parts generously donated by Gang of Youths, Lime Cordiale, Alison Wonderland, Genesis Owusu, San Cisco, Vallis Alps and Touch Sensitive. Then it was over to the triple j Unearthed music community, who took those musical parts and morphed them into their own […]
Treasury Wine Estates has taken the launch of its latest varietal, 19 Crimes Snoop Cali Red, to the streets with an interactive campaign in collaboration with renowned Californian icon, Snoop Dogg. The campaign was created by Cashmere Agency in the US with regional roll out of the campaign led by Mindshare and Wunderman Thompson. Revolution360 […]