Three days in and Seven’s revived My Kitchen Rules format is struggling to attract Aussie viewers, with SBS’ Great Australian Railway Journeys beating the cooking show on Tuesday night, according to OzTAM metro numbers.
Just 402,000 metro viewers tuned in to watch MKR, while 404,000 switched on SBS to watch its Great Australian Railways Journey, which aired in the same time slot. Last night’s MKR episode was down 49 per cent on episode 3 last year (789,000), and down 50 per cent on its 2019 series average audience (798,000).
While Seven’s cooking show might be struggling to rise, could summer save Seven? The broadcaster has boasted a win across seven out of nine weeks overall, and six out of nine in prime time over the summer period, mostly thanks to its cricket coverage.
The argument here, however, is that those wins have come outside the official TV ratings period, which formally starts next Monday 9 February. This, of course, brings back the question of whether a ratings period is an outdated concept (which B&T discussed with 10’s Rod Prosser last week).
In other news, Nine has nothing to worry about as MAFS continues to dominate with 1.067 million viewers tuning in to episode two.
Even the NSW cops are in on the MAFS action, posting this Facebook update last night.
Saying "MAFS is on at 7:30!" won't get you out of a speeding ticket tonight. Slow down.
10’s Australian Survivor: All Stars also faired well (though slightly down on launch episode), with 562,000 viewers tuning in last night.
Here’s how the rest of the night ran.
Nine News pulled 797,000, ACA did 732,000, Thomas Markle – My Story had 448,000 viewers and Hot Seat did 421,000.
The Project had 443,000 viewers tune in while 10 News First did 378,000.
Seven News dominated on 984,000, Home and Away did 626,000, The Chase did 542,000 and 7News Hellfire – The Battle of Cobargo did 302,000.
Meanwhile over at the ABC, news did 701,000 and Griff’s Great Australian Rail Trip did 484,000.
Across all channels, Nine won the night with 32.4 per cent, Seven followed on 23.6 per cent, with 10 coming in with 18.7 per cent. ABC earned 16.3 per cent share, while SBS trailed on 9.0 per cent.
Nine won on primary channel with 24.9 per cent, Seven did 16.1 per cent, 10 had 12.8 per cent, with ABC on 10.9 per cent and SBS on 5.7 per cent.
Demographic breakdown (all channels)
- Nine – 37.1 per cent.
- 10 – 24.6 per cent.
- Seven – 20.8 per cent.
- Nine – 40.7 per cent.
- 10 – 24.8 per cent.
- Seven – 18.7 per cent.