Lingerie and underwear brand Triumph International has appointed Wavemaker to handle its Australian and New Zealand media planning and buying account, bringing the business into alignment with the global media agreement.
The account will be handled out of Wavemaker Brisbane, beginning 1 January, and cover the Triumph, Triumph Triaction and Sloggi brands.
This is the latest in a series of new business wins for Wavemaker Australia over the past 12 months, including Australia Post, Huawei, EB Games, IG Markets and Stratton Finance.
Triumph will continue to leverage its “Together we Triumph” creative direction, which focuses on empowerment, strength and women supporting each other.
Wavemaker Brisbane MD Jane Sullivan (pictured) said: “Triumph is a great brand and we’re looking forward to helping them take the ‘Together we Triumph’ platform to greater heights in Australia and New Zealand. Everyone at Wavemaker Brisbane did an outstanding job in building the confidence of the local Triumph team, allowing us to start this new relationship on solid foundations.”
Alana Jones, senior brand marketing manager at Triumph International, added: “We were impressed by the level of commitment and depth of expertise of the Wavemaker team, and we believe they’re the right agency to help us communicate with our customers in unexpected ways. I’m looking forward to seeing the impact of their data-led consumer journey approach in growing our brands.”
Wavemaker Brisbane’s clients include Domino’s Pizza, Allianz Worldwide Partners, Bond University, Hamilton Island, Tourism Whitsundays, Auto Sports Group and Business Council of Australia.
According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]
Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]
Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]
Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]
Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]
Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]
Crowd, the global, independent creative agency, has confirmed that it will be opening Crowd Australia, based out of Sydney, with immediate effect. The new office will be led by Vinnie Romano, Crowd’s Global Chief Commercial Officer, with his remit covering Australia and the wider APAC region. The announcement follows Crowd’s September launch of Crowd Spain in Madrid and […]