Travel Publisher We Are Explorers Uses Its Voice For Good

Travel Publisher We Are Explorers Uses Its Voice For Good

We Are Explorers is using its voice in the tourism sector for good, offering tour operators across Australia and New Zealand free six-monthly listings on their platform.

Reaching over 1 million Australians each month, their exposure gesture aims to support those who’ve been hit the hardest by both the COVID-19 situation and the tragic fire season.

Adventure operators across Australia and New Zealand are encouraged to contact the publisher to get involved.

“We’re in a position to help here, so we will. We all play a role in getting our industry back on its feet, and this is ours”, says Founder of We Are Explorers, Henry Brydon.

The launch of the tour directory forms part of the publisher’s wider multi-platform campaign, #ExploreYourBackyard. Launched to inspire Aussies to start dreaming about their first adventure when restrictions are lifted; to explore the incredible places within Australia and by doing so support local communities.

We Are Explorers has responded to the current COVID-19 challenges with optimism, working hard to keep their loyal audience entertained and hopeful. They’ve just wrapped a successful social activation HomeGrown Adventures which saw everything from a lounge room surfing and indoor triathlons to nude abseiling and roof hiking.

And what is the next peak for this ambitious publisher? Anticipating the strong shift towards domestic travel when restrictions are lifted, they’ve created the ultimate trip planning tool.

An online hub with nine dedicated destination pages that list over 1000 adventures and tours across Aus and NZ, from trekking Tassie’s iconic Cradle Mountain to chasing tropical waterfalls in far North Queensland, this list is honestly endless.

 

 




Please login with linkedin to comment

We Are Explorers

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]