We Are Explorers is using its voice in the tourism sector for good, offering tour operators across Australia and New Zealand free six-monthly listings on their platform.
Reaching over 1 million Australians each month, their exposure gesture aims to support those who’ve been hit the hardest by both the COVID-19 situation and the tragic fire season.
Adventure operators across Australia and New Zealand are encouraged to contact the publisher to get involved.
“We’re in a position to help here, so we will. We all play a role in getting our industry back on its feet, and this is ours”, says Founder of We Are Explorers, Henry Brydon.
The launch of the tour directory forms part of the publisher’s wider multi-platform campaign, #ExploreYourBackyard. Launched to inspire Aussies to start dreaming about their first adventure when restrictions are lifted; to explore the incredible places within Australia and by doing so support local communities.
We Are Explorers has responded to the current COVID-19 challenges with optimism, working hard to keep their loyal audience entertained and hopeful. They’ve just wrapped a successful social activation HomeGrown Adventures which saw everything from a lounge room surfing and indoor triathlons to nude abseiling and roof hiking.
And what is the next peak for this ambitious publisher? Anticipating the strong shift towards domestic travel when restrictions are lifted, they’ve created the ultimate trip planning tool.
An online hub with nine dedicated destination pages that list over 1000 adventures and tours across Aus and NZ, from trekking Tassie’s iconic Cradle Mountain to chasing tropical waterfalls in far North Queensland, this list is honestly endless.
Please login with linkedin to commentWe Are Explorers
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]