Tourism Western Australia Partners With Urban List On A UGC Travel Campaign

Tourism Western Australia Partners With Urban List On A UGC Travel Campaign

Tourism Western Australia and leading lifestyle publisher Urban List have announced a partnership to launch a first-of-its-kind user-generated content (UGC) campaign “Live The Dream”. The campaign incorporates over 2000 travel tips and experiences gathered by WA Urban List readers.

“Live the Dream in Western Australia” aims to overcome knowledge barriers, inspire and persuade eastern seaboard Australians and Kiwis to book a holiday to the stunning, multifaceted and otherworldly destinations the west has to offer.

The innovative approach harnessed the power of real-life experiences from WA locals spanning the best attractions, tourism experiences, accommodation and dining options across five iconic WA regions: Ningaloo Reef/Nyinggulu, The Kimberley, Esperance/Kepa Kurl, The Margaret River Region, and Perth/Boorloo. Specifically, 2,002 recommendations across the State were sourced from WA residents through a highly targeted and state spanning search. This unique UGC phase then informs the ‘Live the Dream’ itineraries, all downloadable, on demand. 

Leilani Vakaahi, Urban List commercial director, WA & QLD, said, “This is a truly special collaboration that leverages the two way dialogue we have with our audience as well as their trust and confidence in our travel recommendations. This campaign will not only inspire culture seekers, but drive action through signature Urban List eat, stay and play style guides that are proven to convert.”

Western Australia, known for its awe-inspiring landscapes, majestic marine playgrounds, and unforgettable travel experiences, is a dream destination for high yield travellers. The “Live The Dream” campaign provides potential visitors with first hand local knowledge, empowering them to plan the ultimate trip to the region.

Steve Hare, Head of Client Service at Initiative, added, ”One of the barriers for travel to Western Australia is that people don’t know how to travel our vast state, by partnering with Urban List and their community we could leverage local intel to curate market first interactive itineraries, empowering consumers to travel confidently within WA.  Bringing this to life with Urban List helped us provoke the spirit of adventure with young Australians and Kiwi’s to ‘Live the Dream’.

CREDITS

Urban List Studio
WA & QLD Commercial Director, Leilani Vakaahi
Senior Client Experience Manager, Rojan Khastoui
Branded Content Producer, Caitlin Booth
Digital Designer, Tai Pham

Media Strategy Planning and Buying, Initiative
Head of Client Service, Steve Hare
Associate  Director, Molly Trumble
Account Executive Daniele Miaris

 

 




Please login with linkedin to comment

Tourism Western Australia

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]