The Western Australian Tourism Commission has indicated that it will pitch its creative account next month.
Tourism Western Australia said in an online notice that the estimated date for the tender process to get underway is Friday 31 August.
The duties for the creative account include marketing WA; developing, attracting and promoting major sporting, arts, cultural and business events throughout the state; and supporting major projects that will draw visitors to particular destinations.
Cummins&Partners is the incumbent agency on the account, having been appointed as Tourism WA’s strategic marketing partner in August 2014.
Once seen as one of the more boring mediums, OOH has now become the golden child of creatives everywhere. In a world where so much is digital, OOH offers brands a chance to interact with their customer in the real world. The OOH offering of the Barbie movie further cemented its position as a creative […]