TorchMedia has successfully resecured its rights to external advertising on Sydney Trains.
In addition to retaining the external portfolio, TorchMedia has been appointed for all on-train advertising solutions which includes internal train advertising.
This newly strengthened portfolio will enable TorchMedia to deliver unprecedented access to the Sydney commuter audience with its transit formats now offering more versatility, impact and engagement than ever before.
TorchMedia managing director Kirsty Dollisson said: “We are thrilled to take the on-train advertising portfolio to market for Sydney Trains.
“The ability to influence up to 1.3 million passenger journeys daily both on platform and while on-board provides brands with an opportunity to deliver truly immersive communications.
“Trains are an essential part of Sydney’s public transport network servicing almost half of all public transport commuters. The sheer volume of audience we can provide is unparalleled.
“We look forward to working closely with Sydney Trains to introduce further format innovations across the on-train offering in the coming months.”
TorchMedia first introduced advertising on Sydney Trains in 2013, after launching external train advertising in Australia in Melbourne and Brisbane.
TorchMedia has consistently worked with Sydney Trains to provide formats innovation such as Showcases (launched 2017) and most recently, fully wrapped trains, the largest transit asset available in Australia.