Topdeck Travel Taps User Content For New Brand Campaign Via Redsuit Advertising

Topdeck Travel Taps User Content For New Brand Campaign Via Redsuit Advertising
Andrea Sophocleous
By Andrea Sophocleous



Youth travel company Topdeck Travel has handed over the reins to its own customers for its latest brand campaign, titled ‘Topdeck Took Me’, with real traveller photos showcased across bus megasides, cross-track panels at railway stations, Facebook, geo-targeted mobile and the Topdeck.travel website.

Created by Redsuit Advertising, the integrated concept aims to grow brand awareness among the young traveller market and win market share from competitors, as well as tap into a whole new market segment unfamiliar with Topdeck Travel and touring.

From shopping like a local in the souks of Morocco to exploring the gladiatorial arena of Rome’s Colosseum, to getting lost in the white-washed lanes of Santorini, the inspirational images taken by travellers on real Topdeck trips showcase the wide array of destinations and adventures that Topdeck Travel has built its reputation on.

'Topdeck Took Me' campaign

 

The campaign includes a Facebook competition, ‘Where will Topdeck take you?’, with #Topdeckers invited to post a video of their Topdeck holiday for a chance to win a free trip.

'Topdeck Took Me' campaign

Ben Ittensohn, regional manager for the Asia Pacific at Topdeck Travel, said: “The beauty of this idea is the genuine travel aspect. Our customers get to experience the most amazing locations in a unique way, and this campaign is a great way to showcase that.

“It’s basically word of mouth on a national scale, and it’s proven so effective that our marketing team in the UK has adapted the concept for use across our global markets.”

John Anderson, founding partner and creative director at Redsuit, said Emma Ziesemer and Anais Read led the agency’s creative efforts on this campaign.

“By using actual images of people’s amazing Topdeck trips, they tapped into a very authentic sense of fun and adventure, which is what Topdeck is all about,” he said.

“We’ve got some great young talent at the agency. Emma’s actually one half of the Brisbane-based creative team that were crowned winners of the prestigious Young Glory creative competition, and this is just a small taste of what she’s capable of. Watch this space.”

CREDITS

Client: Topdeck Travel

Regional manager, Asia Pacific – Ben Ittensohn

Head of marketing, Asia Pacific – Jon McGovern

Marketing and communications executive, Asia Pacific – Jane Savage

Digital marketing executive – Jen Wong

Agency: Redsuit Advertising

Partner/ creative director – John Anderson

Copywriter – Emma Ziesemer

Junior art director/ copywriter – Anais Read

Senior account manager – Tracey Fraser

 




Please login with linkedin to comment

Redsuit Advertising Topdeck Took Me Topdeck Travel

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]