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Reading: Tooheys Extra Dry And 72andSunny Launch Phase 2 Of Proudly Ordinary Campaign
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B&T > Campaigns > Tooheys Extra Dry And 72andSunny Launch Phase 2 Of Proudly Ordinary Campaign
Campaigns

Tooheys Extra Dry And 72andSunny Launch Phase 2 Of Proudly Ordinary Campaign

Staff Writers
Published on: 10th September 2020 at 9:07 AM
Staff Writers
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Tooheys Extra Dry and 72andSunny Sydney have launched the next phase of the new brand platform for the iconic Aussie beer, ‘Proudly Ordinary’.

Building on the collaboration with the Big Lez Show and Betoota Advocate, this week sees a number of digital films and OOH go live, as well as further social content on the Tooheys Extra Dry Instagram.

“We’re so happy with the initial reactions to this work. We made the work proudly ordinary, and are proud of combining traditional media with new media thinking in the form of the creative acts, resulting in a fresh way to think of beer advertising in Australia – especially with the heritage in this category historically,” said Luke Martin, Head of Product, 72andSunny Sydney.

https://www.instagram.com/p/CEsl3WYA0Ty/

 

Credits:
Client: Tooheys Extra Dry / Lion
Creative: 72andSunny Sydney
Media: UM

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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