TLA Worldwide has today announced the launch of Wildcard – a new creative and content arm within the Australian sports marketing agency.
The formation of Wildcard comes as TLA invests in its dedicated creative offering following its success in major creative campaigns including Victoria Bitter’s VB for Men and Carlton Draught’s The Carlton Draft.
Led by general manager Sam Fleming (pictured, centre), creative director Tom Meredith (pictured, left) and content director Guy Martin (pictured, right), Wildcard exists to challenge convention in sport and culture marketing and promises clients bravery and brilliance without ego.
general manager Sam Fleming said: “The inception of Wildcard as a full-service creative & content agency within TLA is an exciting day in our company’s history.
“Wildcard is an agency that allows brands to connect with fans through unconventional and challenger-style creative solutions, while providing clients access to the full capabilities of what makes TLA Australia’s leading sports marketing agency.”
Based out of TLA’s brand new Cremorne headquarters in Melbourne, Wildcard will continue to service a select number of existing TLA clients while also actively servicing and leading its own creative and content-focused clients nationwide.
Fleming added: “Wildcard has come to life through great collaboration between many key stakeholders within the TLA business, we thank everyone for their support. It is with great pride that we bring Wildcard to market this week and we can’t wait to allow clients to experience it in full flow.”
Consisting of a team of 10 across a range of Creative and Content capabilities, Wildcard will look to add to its recent list of impressive new hires over the coming months.
Creative director Tom Meredith said: “The best things in life happen when you explore the unexpected, when you have the bravery to enter the arena – we believe that brands need a partner not an agency in order to do this with effectiveness. Wildcard are that partner.
“The Wildcard ethos is built on a deep understanding of the fan; we understand that they are different to customers and need to be engaged with via their heart, head and senses.
“We believe that fans are seeing too much of the same thing, the same content, the same activations, the same brand communications. Our approach is to find unconventional ways to speak to the fan and turn heads, by using rights differently in order to maximise the power they hold.
“Off the back of the creative success we have delivered in the past 18 months, we are pumped that the TLA and wider Bruin business has backed the team’s ability through increased investment and strategic focus in Wildcard.
“The team is growing and we are actively looking to add to our talent. This is the start of a new era for our business. Come with us on the journey – let’s challenge convention together.”
