B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Tinder’s latest Snapchat-esque feature
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Tinder’s latest Snapchat-esque feature
Media

Tinder’s latest Snapchat-esque feature

Emma Mackenzie
Published on: 12th June 2014 at 1:34 PM
Emma Mackenzie
Share
2 Min Read
SHARE

Let others see what you look like for 24 hours before the message self-destructs in the new update for mobile dating app, Tinder.

Users are now able to send picture messages to potential matches through Tinder’s ‘Moments’, with the ability likened to Snapchat’s messages.

TinderMoments-snapchat-ref

Sean Rad, founder and CEO of Tinder, told Time that while they’ve taken inspiration from other platforms out there, he believes it’s very different to Snapchat.

He told Time: “I think Tinder is different [from Snapchat]. Of course we’ve taken inspiration from other experiences out there, but the core user experience with moments is very Unique and familiar to our users in the way we present the content. The action of swiping is very unique to Tinder.”

Tinder wants users to be more themselves and by introducing the feature, the app hopes you can be yourself without the pressure of making it perfect.

“Capturing and sharing a Moment is designed to be really quick and less intimidating,” the blog post stated.

“Just like real life the moments we experience start to fade, which is why every shared Tinder Moment can only be seen for 24 hours.”

Tinder also released a G-rated video explaining the feature, however The Australian suggests this could be an invitation to send more risqué images.

Twitter appears divided on the new feature with some believing it will only aid a “hasty, poorly lit dick pic” while others think the feature could have some potential.

TinderMoments-neg

Tinder-Moments-positive

TinderMomenents-pos

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: crop circle, Meat & Livestock Australia, Snapchat
Share
Emma Mackenzie
By Emma Mackenzie
Follow:
Emma Mackenzie was a reporter at B&T from 2015 - 2016.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?