Social media platform TikTok has announced that it could soon be the new frontier of job recruitment, particularly for companies looking to attract Gen Z workers.
As reported by Axios, TikTok will test the recruitment platform on a beta group of companies, with big brands – including sports leagues – participating.
Users will be able to open the job listing on the app, and then be taken to a web page where companies post available roles. Rather than the traditional written CV, users will use a TikTok video resume to apply.
TikTok has already been used by young people looking for work, albeit not through the traditional means of job listings.
Young people in the creative industry, particularly writers and producers, have been using the app as a portfolio for their work.
For example, Julian Bass, a special effects artist and producer, had a TikTok showcasing his work go viral on Twitter. After the video went viral, he was contacted by a number of companies, including Disney. Disney’s executive chairman Bob Iger replied to the video, saying “the world’s gonna know your name!”
if y’all can retweet this enough times that Disney calls, that’d be greatly appreciated pic.twitter.com/GrKlIRxg3J
— Julian Bass (@thejulianbass) July 2, 2020
With the new initiative, TikTok could use the already popular idea of video resumes to create a platform that makes job hunting more accessible than ever for Gen Zs.
Please login with linkedin to comment
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]
Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]
Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]