Thredbo has appointed The Wired Agency to manage its upcoming digital campaign promoting summer.
The resort is fast becoming an adventure capital all year round, with over 250,000 people expected to visit Thredbo during the summer months.
With this growing popularity, The Wired Agency will be responsible for driving both brand awareness and conversion generation, specifically online revenue via the resort’s key summer products across mountain biking, scenic exploration, guided hikes, health and wellness, bobsled, golf and tennis.
The new creative campaign launching on 4th November will run for 12 weeks with The Wired Agency overseeing the creative and production, whilst leading the search, display and social media off-page advertising.
Having grown up in the area, the Snowy Mountains is a particular passion point for founder and managing director of The Wired Agency Angela Hampton, who said she is looking forward to promoting the resort’s summer exploits.
“Thredbo is truly a magical place to visit in summer and with our strategic focus being on driving growth around the resort’s key seasonal offers via our brand new creative campaign, we’re looking forward to achieving some outstanding results,” said Hampton.
Director of brand & marketing for Thredbo, Caroline Brauer is particularly excited about the campaign as it represents a powerful opportunity to widen the resort’s touchpoints, attracting both new and returning customers to the area.
“Working with The Wired Agency to further promote awareness and grow Thredbo as a true 365 adventure destination is really exciting. Thredbo in summer is quickly gaining momentum, with enhanced product offerings including new mountain biking trails, guided walks and a huge line-up of summer events. With niche experience working with alpine adventure destinations, I am confident The Wired Agency will assist us in achieving our goals to increase awareness and conversion generation for summer visitation to the resort.,” said Brauer.