The Wired Agency To Lead Thredbo’s Summer Campaign

The Wired Agency To Lead Thredbo’s Summer Campaign
SHARE
THIS



Thredbo has appointed The Wired Agency to manage its upcoming digital campaign promoting summer.

The resort is fast becoming an adventure capital all year round, with over 250,000 people expected to visit Thredbo during the summer months.

With this growing popularity, The Wired Agency will be responsible for driving both brand awareness and conversion generation, specifically online revenue via the resort’s key summer products across mountain biking, scenic exploration, guided hikes, health and wellness, bobsled, golf and tennis.

The new creative campaign launching on 4th November will run for 12 weeks with The Wired Agency overseeing the creative and production, whilst leading the search, display and social media off-page advertising.

Having grown up in the area, the Snowy Mountains is a particular passion point for founder and managing director of  The Wired Agency Angela Hampton, who said she is looking forward to promoting the resort’s summer exploits.

“Thredbo is truly a magical place to visit in summer and with our strategic focus being on driving growth around the resort’s key seasonal offers via our brand new creative campaign, we’re looking forward to achieving some outstanding results,” said Hampton.

Director of brand & marketing for Thredbo, Caroline Brauer is particularly excited about the campaign as it represents a powerful opportunity to widen the resort’s touchpoints, attracting both new and returning customers to the area.

“Working with The Wired Agency to further promote awareness and grow Thredbo as a true 365 adventure destination is really exciting. Thredbo in summer is quickly gaining momentum, with enhanced product offerings including new mountain biking trails, guided walks and a huge line-up of summer events. With niche experience working with alpine adventure destinations, I am confident The Wired Agency will assist us in achieving our goals to increase awareness and conversion generation for summer visitation to the resort.,” said Brauer.

 

Please login with linkedin to comment

The Wired Agency Thredbo

Latest News

Nikki Warburton Departs Audi Australia After Three Years Spent Embracing Vorsprung Durch Technik
  • Marketing

Nikki Warburton Departs Audi Australia After Three Years Spent Embracing Vorsprung Durch Technik

Audi Australia has announced that Nikki Warburton, chief customer and marketing officer since 2018, will be leaving the business in late July.  Warburton has led the product, customer and marketing departments to unprecedented success for the Audi Australia during that period. “Nikki’s contribution to the Audi brand in Australia has been tremendous, and we are […]

Lego Announces Plans To Start Making Bricks From Old Drink Bottles
  • Advertising

Lego Announces Plans To Start Making Bricks From Old Drink Bottles

The Toy Giant has unveiled it’s latest prototype a Lego brick made partly from recycled drink bottles. According to The BBC, Lego aims to have the recycled bricks available to customers within two years. The brick prototype is made from PET plastic from discarded bottles. PET plastic is short for polyethylene terephthalate and is widely […]

REMINDER: Entries For B&T’s Best Of The Best Awards Close Tomorrow!
  • Advertising
  • Marketing
  • Media
  • Technology

REMINDER: Entries For B&T’s Best Of The Best Awards Close Tomorrow!

Is your entry for B&T’s inaugural Best of the Best awards still in progress? Well, get those fingers typing a helluva lot faster, because you’ve only got one more day to submit it! The day we’ve been warning you about for weeks is almost here, and it’s time to get your act together. Head on […]

by B&T Magazine

B&T Magazine
Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Amy Shark, Delta Goodrem And Guy Sebastian To Guest Host iHeart Radio’s TikTok Trending
  • Media

Amy Shark, Delta Goodrem And Guy Sebastian To Guest Host iHeart Radio’s TikTok Trending

Amy Shark, Delta Goodrem and Guy Sebastian, along with some of Australia’s hottest TikTok creators and artists, are giving music lovers rare insights into their favourite trends and tunes as guest hosts of TikTok Trending on iHeartRadio. TikTok Trending on iHeartRadio has been broadcasting 24/7 as part of a partnership between ARN’s iHeartRadio Australia and TikTok which was announced in April. With […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

72andSunny Sydney Promotes Ross Berthinussen To President Following Chris Kay’s Shock Exit
  • Advertising

72andSunny Sydney Promotes Ross Berthinussen To President Following Chris Kay’s Shock Exit

72andSunny Sydney has appointed Ross Berthinussen (main photo) to the role of president leading the Sydney office. Berthinussen’s promotion follows yesterday’s surprise news that the agency’s CEO, Chris Kay, had snared the rather prestigious role of CEO of Saatchi & Saatchi’s UK office. Read B&T’s reporting here. Berthinussen has been executive strategy director of the […]

Seattle, USA - Oct 15, 2019: The entrance sign to the new Google building in the south lake union area at sunset.
  • Marketing
  • Technology

Rebounding Ad Industry Sees Google Jump Up Most Valuable Brand Ranks

Amazon has secured the title of most valuable global brand for the third year running, but rival tech giants such as Apple and Google are breathing down the neck of the Jeff Bezos founded site. Data and insights company Kantar has released its BrandZ report for 2021, detailing the most valuable brands globally based on […]

by B&T Magazine

B&T Magazine
Taiwan Receives First Ever Grand Prix In Cannes Lions Live Day Three, While Lil Nas X, Fortnite And Tinder Win Big
  • Advertising

Taiwan Receives First Ever Grand Prix In Cannes Lions Live Day Three, While Lil Nas X, Fortnite And Tinder Win Big

Cannes Lions Live Day Three saw the announcement of winners in the Craft Track and Entertainment Track, in partnership with Unity, as well as an exciting first, with Taiwan awarded its first Grand Prix. On the Australian front, awards were slightly slower, with Aussie agencies recognised only in the Digital Craft Lions. These Lions award […]

by B&T Magazine

B&T Magazine
Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

Image lead story From ‘Over-Contextualising’ To Updating Creative: Everything You Need To Know About Contextual Advertising
  • Partner Content

From ‘Over-Contextualising’ To Updating Creative: Everything You Need To Know About Contextual Advertising

With Google pressing ahead with its plan to deprecate third-party cookies in the near future, it seems many marketers are now looking at contextual advertising as a way to meet consumer expectations in an increasingly privacy-focused world. Despite the newfound popularity of contextual advertising, it is not a new principle. In fact, advertisers have been […]

Partner Content

by B&T Magazine

B&T Magazine
New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]