The plant-based meat fad may be faltering in its enthusiasm, evident by a number of fast food chains discreetly discontinuing their ranges in recent times.
Yet, that’s not stopped a new player entering the market, the Swedish-based Peas Of Heaven whose range includes veg-based hot dogs, burgers, sausages, cabanossi and even fish sticks!
To promote the range, Peas of Heaven enlisted Gothenburg-based creative agency Forsman & Bordenfors to deliver a new brand campaign.
The spot, called “The field”, sees a man blissfully glide through what appears to be a corn field that also happens to be growing Peas of Heaven’s tasty, eco-friendly range.
Check it out the fun below while feeling slightly guilty about that meat lovers pizza you ate watching Origin last night: